Meet Our Very Own

Erica Salm Rench

Chief Operating Officer at rasa.io

📍New Orleans, LA | 🧢 Operations |  🎤 Executive

ď„Ť

After working in enrollment management where she focused on strategic recruitment and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace.

Now, as the COO of rasa.io, she gets to blend her love of digital marketing technology, partnership development, and customer support in order to support the incredible community of rasa.io clients.

EricaSalmRench_DirectorCustomerSuccess

As Seen On

Events I’ve Spoken At

2023

Content Leader

ASAE Annual Conference 2023

"Marketing AI In Action"

 

  • + Average Speaker Rating = 4.52
  • Standing Room Only
Speaker

Marketing Artificial Intelligence Conference (MAICON) 2023:

“Getting Ahead With Marketing Artificial Intelligence Strategy”
Content Leader

ASAE MMCC Conference 2023

“Marketing Automation and AI: Best Practices, Tools, and Tricks”
Speaker

CalSAE Membership & Marketing Summit 2023

"Marketing Artificial Intelligence in Action"

2022

Content Leader

ASAE Annual Conference 2022

“Demystifying Artificial Intelligence and Automation: Applied Tips and Tricks”
Speaker

digitalNow Conference 2022

“Building an AI-powered Association: The Future is Here”


Co-Presented with Bill McDowell,
IFT’s Editor-in-Chief and VP of Content Strategy

Content Leader

ASAE MMC Conference 2022

"Sensational Curational: Curating Content for Optimal Membership Engagement"

2021

Speaker

digitalNow Conference 2021

“AI Project Implementation: Implementing a Smart, rasa.io AI Newsletter at ASIS International”


Co-Presented with Adam Savino, VP of Technology at ASIS International

Speaker

ASAE Technology Exploration Conference 2021

“Demystifying Artificial Intelligence and Automation: Applied Tips and Tricks”

Ask Me

Can you talk about AI marketing tools (rasa.io, etc) that are easy to use and not intimidating?
How can marketers use AI to personalize and optimize the customer experience across different touchpoints and channels?
How can AI be leveraged to enhance and complement human creativity and decision-making in marketing, rather than replace it entirely?
What are some of the biggest challenges and opportunities that AI presents for the future of marketing and advertising?
What AI tools does rasa.io use?
How does an email newsletter play into an effective online marketing strategy?
Why is an email newsletter so important?
What are the most promising AI use cases for our specific marketing challenges and goals? 
How do you develop an effective online presence so you stand out amongst the chaos of the online marketplace?
What are some of your biggest lessons as a female leader?
What advice do you have for new moms/working moms?