Meet Our Very Own
Erica Salm Rench
Chief Operating Officer at rasa.io
After working in enrollment management where she focused on strategic recruitment and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace.
Now, as the COO of rasa.io, she gets to blend her love of digital marketing technology, partnership development, and customer support in order to support the incredible community of rasa.io clients.

As Seen On









Events I’ve Spoken At
2023
ASAE Annual Conference 2023
- + Average Speaker Rating = 4.52
- Standing Room Only
Marketing Artificial Intelligence Conference (MAICON) 2023:
ASAE MMCC Conference 2023
CalSAE Membership & Marketing Summit 2023
2022
ASAE Annual Conference 2022
digitalNow Conference 2022
Co-Presented with Bill McDowell, IFT’s Editor-in-Chief and VP of Content Strategy
ASAE MMC Conference 2022
2021
digitalNow Conference 2021
Co-Presented with Adam Savino, VP of Technology at ASIS International
ASAE Technology Exploration Conference 2021
Ask Me
Can you talk about AI marketing tools (rasa.io, etc) that are easy to use and not intimidating? |
How can marketers use AI to personalize and optimize the customer experience across different touchpoints and channels? |
How can AI be leveraged to enhance and complement human creativity and decision-making in marketing, rather than replace it entirely? |
What are some of the biggest challenges and opportunities that AI presents for the future of marketing and advertising? |
What AI tools does rasa.io use? |
How does an email newsletter play into an effective online marketing strategy? |
Why is an email newsletter so important? |
What are the most promising AI use cases for our specific marketing challenges and goals? |
How do you develop an effective online presence so you stand out amongst the chaos of the online marketplace? |
What are some of your biggest lessons as a female leader? |
What advice do you have for new moms/working moms? |