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A Human-First Perspective on Email Marketing

A Human-First Perspective on Email Marketing

No one matters more in your email marketing than the people who will read your emails. But unfortunately, many marketers have so many details to address that their subscribers' needs and wants become an afterthought. And their campaigns are suffering for it....

5 Sure-Fire Member Retention Strategies for Your Organization

5 Sure-Fire Member Retention Strategies for Your Organization

If you have member acquisition and member retention on the brain, you’ve come to the right place. It’s common for association executives to worry about member turnover because, let’s face it, no organization wants to lose even one of its hard-earned members. The top...

Crafting Better Subject Lines to Increase Conversions

Crafting Better Subject Lines to Increase Conversions

Let’s be honest. People open emails primarily because of their subject line, and if you want consistently high open rates, your subject lines must be top tier. That said, even the best marketers have a tough time with subject lines — so, don’t get discouraged if...