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Notes from the pandemic: How to write powerful email that connects in trying times
Dan Oshinky’s instinct was to use humor to talk to his email audience about the novel coronavirus that was sickening thousands and starting to shut down U.S. sports leagues, businesses and schools in March 2020. He knew it was the wrong direction as soon as he started...
How email helped Entrepreneurs On Fire hit 1 million monthly downloads
John Lee Dumas knew he needed to know more about the people who were listening to his business podcast when he started Entrepreneurs On Fire in 2012. So, he turned to email. The decision to start an email newsletter was one of his earliest, well before most of his...
Why being consistent is the best thing you can do for your email newsletter
There are a lot of factors that go into making a well-read email newsletter, including a catchy subject line, a thoughtful intro and useful content. The most important ingredient? Consistency, says ecommerce consultant Kurt Elster. Elster noted the best email...