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A Human-First Perspective on Email Marketing
No one matters more in your email marketing than the people who will read your emails. But unfortunately, many marketers have so many details to address that their subscribers' needs and wants become an afterthought. And their campaigns are suffering for it....
Owning the Real Estate With a rasa.io Newsletter
Email newsletters have become an integral part of organizations and associations worldwide to provide members with valuable content and resources while simultaneously creating additional income streams through advertising sales and non-dues revenue generation. At the...
5 Sure-Fire Member Retention Strategies for Your Organization
If you have member acquisition and member retention on the brain, you’ve come to the right place. It’s common for association executives to worry about member turnover because, let’s face it, no organization wants to lose even one of its hard-earned members. The top...
Newsletter Tool Comparison: FeedOtter vs. rasa.io
At rasa.io, we know newsletters! After all, it's what we do. The rasa.io team has vast knowledge and experience in helping associations, organizations and other businesses achieve their marketing goals by creating and distributing curated, personalized email...
The Power of AI Personalized Newsletters
It’s no secret that email newsletters, when leveraged as part of a long-term email marketing strategy, are a proven solution for growing your subscriber base and boosting engagement with your existing audience. Unfortunately, the time and effort required to keep...
Crafting Better Subject Lines to Increase Conversions
Let’s be honest. People open emails primarily because of their subject line, and if you want consistently high open rates, your subject lines must be top tier. That said, even the best marketers have a tough time with subject lines — so, don’t get discouraged if...
How often to send an email newsletter (and when not to)
Did you know that there's no one perfect answer to how often you should send an email newsletter? It depends on your subscriber list, your content, and many other factors. Think about it this way: You wouldn't want to eat the same meal every day, even if it was your...
Newsletter Tool Comparison: Multiview vs. rasa.io
Here at rasa.io, we talk a lot about newsletters because newsletters are what we do. In fact, we have extensive experience in helping small businesses, large organizations, marketing agencies, and associations achieve their marketing efforts through personalized email...
![[CASE STUDY] The Institute of Scrap Recycling Industries: How the Voice of the Recycling Industry™ Got Even Stronger](https://rasa.io/wp-content/uploads/2022/08/rasaio_marketing-blog_ISRI_CASESTUDY-400x250.png)
[CASE STUDY] The Institute of Scrap Recycling Industries: How the Voice of the Recycling Industry™ Got Even Stronger
The Institute of Scrap Recycling Industries (ISRI) is a non-profit trade association that represents more than 1,300 for-profit scrap recycling companies. These companies range from small recycling businesses to large multi-national corporations. Collectively, they...