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8 B2B Email Marketing Trends to Watch Out for in 2022 (Plus Tips)

8 B2B Email Marketing Trends to Watch Out for in 2022 (Plus Tips)

Email marketing is one of the most cost-efficient and easy-to-implement ways to generate leads for a business. However, it requires you to apply some special tips and the latest trends to succeed. People get too many emails daily, their inbox is full of spam, and most...

The 3 Best Ways to Use Interactive Content in Email Campaigns

The 3 Best Ways to Use Interactive Content in Email Campaigns

How many emails do you receive a day? We bet a lot, considering that experts report that we receive 121 emails daily on average. Naturally, it’s hardly possible for a person to check out all those emails, many of which are promotional messages and newsletters, so...

3 Top Insider Tips To Overcome Email Marketing Fatigue

3 Top Insider Tips To Overcome Email Marketing Fatigue

Email is something marketers do a lot. Some contacts engage and respond, while others don't. That's just the way it is. A single email sent to contacts within the same demographic group and/or stage of your conversion funnel can get different levels of engagement. How...

How User-Generated Content Can Boost Your Email Marketing

How User-Generated Content Can Boost Your Email Marketing

When it comes to email marketing, diversification is key. You can’t just pick one strategy for increasing conversions and expect it works every time, for every customer. Instead, you need to fight for every email subscriber with everything you’ve got. User-generated...