ASAE and rasa.io webinar: make your newsletter smart
In this webinar, Amith Nagarajan of rasa.io and Robb Lee of ASAE will share how you can get started using cutting-edge AI to power your newsletter communications. They will discuss how ASAE implemented rasa.io technology for their Associations Now daily newsletter and how they have increased member engagement through content personalization. Register now!
Robb Lee is the Chief Marketing and Communications Officer at ASAE. Robb has an extensive background in marketing and has been committed to providing value-added solutions to the association sector for over a decade now.
Amith Nagarajan is a serial software entrepreneur and Executive Chairman of rasa.io. He has founded, scaled and sold several successful companies including Aptify, a worldwide leader in software for non-profits and member-based organizations.
A shared commitment to innovation
The team at rasa.io is focused on using Artificial Intelligence to “Better Inform the World” and we strive to do that through innovation. We use AI to understand customers better than ever and use those insights to curate and personalize newsletter content in new ways. We are able to share those insights with our clients so that they can intelligently plan their own content strategies.
ASAE sees innovation as a solution to an original program, product, service, or process that adds value. It can be incremental or radical, but it comes down to this: a new idea that gets successfully implemented. In a world that seems to be evolving at the speed of light, continuous innovation seems essential for any association that expects to remain relevant. ASAE is committed to leading that effort––as a catalyst, role model, and incubator.
This shared commitment led to the strategic partnership between rasa.io and ASAE.
The smart newsletter
Associations Now Daily News, ASAE’s daily email newsletter, disseminates industry news, blogs, and thought leadership to nearly 50,000 association professionals every day. ASAE began using rasa.io’s AI-powered technology to personalize the Associations Now daily email. The AI learns the reader’s behaviors and uses those insights to automatically generate a relevant subject line and feed them the articles they are most interested in reading. The result? A dramatic increase in open and click rates as well as a better understanding of their members. In addition to the automated personalization, ASAE staff can easily access these behavioral insights on the rasa.io platform. Trending topics, sources and articles are all readily available on the platform in real time.