One Billion Person BHAG

What is a BHAG? BHAG stands for Big, Hairy, Audacious Goal. It is a far-out, massive-scale aspiration that an organization establishes in order to motivate the internal team, and all other stakeholders, in working together toward a uniting goal. It should be...

How to Experiment with New Ideas Using a Trial Program, Part II

When it comes to professional development and networking, your members have lots of options. But, they’ll stick with you at renewal time, and engage with you more the rest of the year, if they experience the value of membership more frequently than the occasional...