Email Success Starts with a Clean Subscriber List

Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and resourceful information about your company and products.  Way back when, before the CAN-SPAM Act of 2003, we were able to...

Email Benefits Guide: Four Email Newsletter Investments that Payoff

Let’s be honest, sending a company newsletter is a lot of work. You’ve got to manage the scheduling, provide good graphics and imagery, meet a specified length of copy, strategize your in-depth keyword use, and the list goes on and on. But is all the work worth...

3 Email Anxieties and How to Overcome Them

If you’ve seen our education section before, you already know that we love email. rasa.io believes in the importance of email and making sure that organizations everywhere are getting the most they can out of it. If this is your first time viewing our education...

3 Ways to Prevent Data Decay

3 Ways to Prevent Data Decay Customer data in the Digital Age is extremely valuable. We are seeing companies harness data to personalize and improve the customer experience more and more as marketing technologies advance. There are plenty of platforms out there that...

3 Ways AI Can Improve Your Content Strategy

1 Automation – Optimize the Creative Process Creativity can often be hindered by tedious tasks that are a part of your everyday work life. AI can automate these processes and free up time for you to focus on producing creative, meaningful content. With our Smart...