How to Get Organized and Stay That Way with rasa.io

There are many benefits to sending your audience your newsletter. You want them to:  Have a better understanding of your brand. Think of you as an expert. Provide them with expert-level knowledge. Now, put yourself in their shoes. What do you need to keep up to date...

This Is Why You Should Stop Doing Newsletters Manually

Originally posted on Marketing AI Institute website Ever played darts? Ever played darts… blindfolded? Odds are, you’re not hitting a bullseye when you have no visibility into your target. Sure, you might have a general sense for the direction you need to throw. And...

Email Success Starts with a Clean Subscriber List

Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and resourceful information about your company and products.  Way back when, before the CAN-SPAM Act of 2003, we were able to...

Email Benefits Guide: Four Email Newsletter Investments that Payoff

Let’s be honest, sending a company newsletter is a lot of work. You’ve got to manage the scheduling, provide good graphics and imagery, meet a specified length of copy, strategize your in-depth keyword use, and the list goes on. But is all the work worth it?...

3 Email Anxieties and How to Overcome Them

If you’ve seen our education section before, you already know that we love email. At rasa.io, we believe in the importance of email and making sure that organizations everywhere are getting the most they can out of it. If this is your first time viewing our education...

3 Ways to Prevent Data Decay

Customer data in the Digital Age is extremely valuable. We are seeing companies harness data to personalize and improve the customer experience more and more as marketing technologies advance. There are plenty of platforms out there that help organizations gather and...