This Is Why You Should Stop Doing Newsletters Manually

Originally posted on Marketing AI Institute website Ever played darts? Ever played darts… blindfolded? Odds are, you’re not hitting a bullseye when you have no visibility into your target. Sure, you might have a general sense for the direction you need to throw. And...

Email Benefits Guide: Four Email Newsletter Investments that Payoff

Let’s be honest, sending a company newsletter is a lot of work. You’ve got to manage the scheduling, provide good graphics and imagery, meet a specified length of copy, strategize your in-depth keyword use, and the list goes on. But is all the work worth it?...

Naylor and rasa.io Partner to Launch AI-Powered eNewsletters

We are excited to announce our most recent partnership with Naylor Association Solutions! In partnering with Naylor Association Solutions, we will further strengthen our shared goal of improving the quality of association communications and member satisfaction, while...

3 Ways to Prevent Data Decay

Customer data in the Digital Age is extremely valuable. We are seeing companies harness data to personalize and improve the customer experience more and more as marketing technologies advance. There are plenty of platforms out there that help organizations gather and...

3 Ways AI Can Improve Your Content Strategy

1 Automation – Optimize the Creative Process Creativity can often be hindered by tedious tasks that are a part of your everyday work life. AI can automate these processes and free up time for you to focus on producing creative, meaningful content. With our Smart...