How to Experiment with New Ideas Using a Trial Program, Part III

In the first part of this series, we explored the benefits of using experimentation to solve old problems. In the second part of our series we explored some best practices around rolling out a trial program and soliciting feedback. In this third and final part of our...

How to Experiment with New Ideas Using a Trial Program, Part II

When it comes to professional development and networking, your members have lots of options. But, they’ll stick with you at renewal time, and engage with you more the rest of the year, if they experience the value of membership more frequently than the occasional...

How to Experiment with New Ideas Using a Trial Program, Part I

Every year, when an association member (or their employer) looks at your renewal invoice, the question crossing their mind is: “What have you done for me lately?” Value is top of mind for members and employers. They expect to see a regular return on their dues...