The best way to personalize your newsletter
Send newsletters that won’t get deleted
We were tired of sending emails that did nothing for the sender or recipient. So, we invented a way to send one that’s actually worth reading (and loving).
WHY IT MATTERS
Why Personalization Works
When members receive personalized content, everything changes:
60,000+
unique newsletters sent daily
51%
open rates
American Society of Association Executives
66%
average open rates
90%
time saved
American Society of Civil Engineers
THE CORE PROBLEM
Most newsletters go unread
Why? Because they are one size fits all. As a result, the content isn’t perfect for anyone, it’s just average.
Your members are tuning out
Your open and click rates already told you that. Plus, it takes you a lot of work to pull it together for each and every send. Associations send newsletters that members don’t find compelling. Engagement rates hover around 20%, staff spend countless hours on content that goes unread, and valuable revenue opportunities are missed.
What if members actually looked forward to your emails?
Imagine transforming your newsletter from an ignored inbox intrusion into a valuable, anticipated resource that strengthens your relationship with every member.
Personalize the newsletter experience
Our Smart Newsletter™️ increases not only the depth but also the frequency of engagement, resulting in more value, more ROI, and more time saved. Stop sending everyone the same stuff and change how you connect with your members.