Boost Your Earnings with rasa.io: A Guide to Our Affiliate Program
Looking for a way to monetize your blog, website, or social media presence? Consider joining rasa.io's affiliate program. If you're good at...
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Guiding Leads to Clients: How to Integrate Email Marketing in the Marketing Funnel
From the initial interaction with your brand to conversion (and even beyond), email marketing remains one of the most efficient digital marketing...
Event Email Marketing Strategy: All You Need to Know
You have an idea for an event, but how do you get people to attend it? If you already have an email list, incorporating event email marketing...
Is Marketing AI Taking Jobs?
Artificial Intelligence (AI) is a powerful tool that is rapidly transforming many industries, including marketing. Some people are concerned that...
How to Choose the Right Email Newsletter Image Size
It is an indisputable fact that email newsletters have become the lifeblood of many organizations and associations, particularly when it comes to...
South Carolina Association of CPAs (SCACPA): How rasa.io is Leveraging AI to Help CPA Associations Hyper-Personalize Member Communication
The South Carolina Association of Certified Public Accountants (SCACPA) knows that relevance and engagement are paramount in today's dynamic...
What Is Content Personalization?
I still cringe thinking about my early campaigns. I used to blast the same email to our entire subscriber list of 50,000 people, convinced...
How to Promote Your Email Newsletter on Your Higher Ed Website
Want to drive more email subscribers to your higher ed newsletter? As a key component of the marketing funnel, your website is a natural tool to...
Understanding Marketing Personalization: The Future is Here
Capturing customer attention and building lasting relationships is more challenging than ever. This is where personalized marketing, the new...
The Role of Email Newsletters in a Multichannel Strategy
Ba da ba ba ba... You're probably humming along already, aren't you? That's the marketing power of McDonald's iconic jingles. Remember when...