An AI agent is a software system designed to autonomously perform tasks by perceiving its environment, making decisions, and taking actions to achieve specific goals without constant human supervision.

In marketing, an AI agent can revolutionize email campaigns by analyzing customer data to identify patterns and preferences, then automatically creating and sending highly personalized content to different customer segments. For example, the agent might analyze past email interactions to segment customers, craft tailored email sequences for each segment (such as IT managers receiving technical content while executives receive ROI-focused information), schedule optimal sending times, and continuously optimize based on performance metrics like open rates and conversions.

Sound interesting? Check out how rasa.io Campaigns does exactly that.