With 33% of online donors saying email is the communication method most likely to inspire them to donate, email marketing is one of the best ways to reach supporters and drive them to take action. However, just because many donors prefer emails doesn’t mean they’ll...

Recent research on association membership recruitment has found that email has surpassed events and in-person meetings as the most used member recruitment channel, with 67% of associations using events to recruit members and 82% using email. Plus, social media is hot...

Have you ever opened an email and felt connected because it featured a real person and their story? If you’re a parent and see children who need a meal, it will draw you to the mission. Or, maybe you love dogs and can resonate with a volunteer’s story of finding...