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7 AI Email Strategies Publishers Must Know
Email marketing has long been a cornerstone for businesses to connect with their audience, foster relationships, and drive conversions. However, the advent of artificial intelligence (AI) is reshaping the digital landscape, ushering in new possibilities for enhanced engagement and personalization. In this practical guide, we’ll explore seven...
How Videos in Email Newsletters Can Drive Engagement
Email marketing is one of many businesses' most cost-effective yet challenging strategies. While sending newsletters requires a minimal budget, crafting messages that drive clicks and engagement...
The Ultimate Publisher’s Guide to Email Marketing Through Newsletters
Publishers who fail to embrace newsletters as part of their marketing strategy are stuck in the past. Email newsletters are old-school, but they remain indispensable for engaging audiences,...
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What Is Content Personalization?
I still cringe thinking about my early campaigns. I used to blast the same email to our entire subscriber list of 50,000 people, convinced everyone would be interested if our product were good enough. The results? Dismal open rates, a growing number of...
How to Promote Your Email Newsletter on Your Higher Ed Website
Want to drive more email subscribers to your higher ed newsletter? As a key component of the marketing funnel, your website is a natural tool to help you do so. The best college websites and higher ed institutions attract email subscribers with eye-catching calls...
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HubSpot Newsletter Integration: How rasa.io Can Supercharge Your Existing Email Marketing Efforts
If you are already using HubSpot’s Marketing Hub, one of the world’s best-known marketing automation solutions for small businesses, you are already familiar with all of its great features. HubSpot allows users to send highly optimized and seamlessly designed marketing emails and newsletters...
Ready for more from your HubSpot newsletter?
There is no doubt that HubSpot’s marketing hub has some great tools for audience outreach. Still, when you combine those tools with more power, more content, and more flexibility, you will ultimately see more engagement with your audience. For example, HubSpot’s newsletter builder creates...
Using Engagement Data to Personalize Communications for rasa.io and HubSpot
In HubSpot, you can create lists based on virtually any of your contact data: titles, roles, and engagement with your website. By using rasa.io, the world’s only truly personalized email newsletter platform, you can add engagement with your newsletter to that list! With our new HubSpot...
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Join the other 12,000+ professionals who are getting weekly marketing insights from rasa.io and see what this whole smart newsletter thing is all about. Take a look at our newsletter archives.
Pushing Send the Podcast
[Podcast] Pushing Send Episode 48 – David & John Auten-Schneider
David & John Auten-Schneider How two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David...
[Podcast] Pushing Send Episode 47 – Cody Sanchez
Cody Sanchez An investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching...
[Podcast] Pushing Send Episode 46 – Lisa Jones
Lisa Jones The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing...
[Podcast] Pushing Send Episode 45 – Jen Capstraw
Jen Capstraw How one email marketer came to co-found a special organization called Women of Email. This is Jen Capstraw's story about Pushing...
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