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Re-Engaging Lost Members: What You Need to Know + 4 Tips

Associations and other membership organizations often focus on recruitment — and for good reason. Acquiring a new member is exciting and rewarding because it represents growth, trust, and fresh perspectives. The real challenge is keeping those members engaged over...

5 Member Touchpoints for Improving the Member Experience

Every interaction with a member—whether it’s a welcome email, a renewal notice, or a newsletter—is a touchpoint that shapes their overall experience with your organization. These moments may seem small on their own, but together, they form the foundation of your...

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HubSpot Just Made ChatGPT Actually Useful for CRM Analysis

Let me state for the record: I've been waiting for an integration like this for months. HubSpot recently launched the first CRM deep research connector with ChatGPT, and for once, an AI integration that actually delivers on its promise. Here's what's different: instead of ChatGPT giving you...

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