Naylor and rasa.io Partner to Launch AI-Powered eNewsletters

We are excited to announce our most recent partnership with Naylor Association Solutions! In partnering with Naylor Association Solutions, we will further strengthen our shared goal of improving the quality of association communications and member satisfaction, while...

3 Ways to Prevent Data Decay

3 Ways to Prevent Data Decay Customer data in the Digital Age is extremely valuable. We are seeing companies harness data to personalize and improve the customer experience more and more as marketing technologies advance. There are plenty of platforms out there that...

The Secret to Member Engagement: Part I

“The art of listening is the greatest communication tool of all time,” said Arnold Donald, CEO of Carnival Corp. “If you learn to listen, the world will reveal itself to you.” Donald’s first act as CEO was to go on a listening tour. He listened to Carnival guests,...

How to Experiment with New Ideas Using a Trial Program, Part II

When it comes to professional development and networking, your members have lots of options. But, they’ll stick with you at renewal time, and engage with you more the rest of the year, if they experience the value of membership more frequently than the occasional...