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A Human-First Perspective on Email Marketing
No one matters more in your email marketing than the people who will read your emails. But unfortunately, many marketers have so many details to address that their subscribers' needs and wants become an afterthought. And their campaigns are suffering for it. Ultimately, human-first email marketing is the best way to go. You should focus on who...
Owning the Real Estate With a rasa.io Newsletter
If your organization or association is still outsourcing your email newsletter, consider some downsides to this outdated approach.
5 Sure-Fire Member Retention Strategies for Your Organization
If you want to grab and hold on to the valued members of your organization, use these five sure-fire member retention strategies.
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Newsletter Tool Comparison: FeedOtter vs. rasa.io
We want to give you every opportunity to make the best decisions when choosing an email newsletter tool. In this piece, we take a deep dive into FeedOtter.
The Power of AI Personalized Newsletters
With our powerful AI personalized newsletters tool, you and your marketing team will never look at email marketing campaigns the same way again.
Never miss A post!
Join the other 12,000+ professionals who are getting weekly marketing insights from rasa.io and see what this whole smart newsletter thing is all about.
Crafting Better Subject Lines to Increase Conversions
Let’s be honest. People open emails primarily because of their subject line, and if you want...
How often to send an email newsletter (and when not to)
We break down what you need to consider before hitting "send" so that you can find the frequency that works best for you.
Newsletter Tool Comparison: Multiview vs. rasa.io
Here at rasa.io, we talk a lot about newsletters because newsletters are what we do. In fact,...
[CASE STUDY] The Institute of Scrap Recycling Industries: How the Voice of the Recycling Industryâ„¢ Got Even Stronger
The Institute of Scrap Recycling Industries (ISRI) is a non-profit trade association that...
HubSpot Newsletter Integration: How rasa.io Can Supercharge Your Existing Email Marketing Efforts
If you are already using HubSpot’s Marketing Hub, one of the world’s best-known marketing...
Email Testing 101: What is it And Why is it Crucial to Your Campaigns
Email was, is, and will likely remain one of the most lucrative marketing tools a company has...
Ready for more from your HubSpot newsletter?
There is no doubt that HubSpot’s marketing hub has some great tools for audience outreach....
Using Engagement Data to Personalize Communications for rasa.io and HubSpot
In HubSpot, you can create lists based on virtually any of your contact data: titles, roles,...
Everything You Need To Know About The Importance of A/B Testing Your Email Marketing Campaigns
Nowadays people are dealing with more and more emails than ever before. So how do you write...
Newsletter and Content Curation Tool Comparison: Curated vs. rasa.io
At rasa.io, we believe that content curation is the lifeblood of a successful, ongoing email...
How To Master Curated Newsletters Without Breaking A Sweat
Email marketing undoubtedly remains the world’s most effective digital marketing tool available...
4 Things You MUST Know About Generating Non-Dues Revenue with Advertisements
These days, for an association to remain strong, it cannot rely solely on membership fees as...
These Six Incredibly Useful Benefits of rasa.io Will Boost Your Engagement Almost Instantly
Regardless of the size of your organization, your specific industry, or your overall goals,...
Stop Wasting Time And Start Crafting Your Marketing Emails with Accessibility in Mind
You love the power that email marketing gives you. Through email, you’re able to engage your...
8 B2B Email Marketing Trends to Watch Out for in 2022 (Plus Tips)
This year's email marketing trends are all about personalization, simplicity, interaction, and the use of AI tools that allow you to track and analyze the behavior of your audience in order to optimize your email campaigns.
The 3 Best Ways to Use Interactive Content in Email Campaigns
Using interactive content in email marketing can add to engagement and help convert more customers.
At Last, 6 Secrets To B2B Email Marketing
From perfectly-crafted cold emails to hyper-personalized newsletters, you have an opportunity to take your business to new heights in 2022 and beyond.
3 Top Insider Tips To Overcome Email Marketing Fatigue
If you don't want to fatigue your contacts but still want to deliver the content they are looking for, you need to find a Goldie Locks sweet spot.
We Hope This Finds You Well: A Round-Up of Eight of Our Favorite Email Memes
We hope that this fun collection of our favorite memes finds you well.
Ten Easy Tips: How To Send An Email Newsletter That People Will Actually Read
People are used to ignoring branded emails because they see them as mostly spam or ads. Here are 10 tips to send a newsletter that people will actually read.
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HubSpot Newsletter Integration: How rasa.io Can Supercharge Your Existing Email Marketing Efforts
If you are already using HubSpot’s Marketing Hub, one of the world’s best-known marketing automation solutions for small businesses, you are already familiar with all of its great features. HubSpot allows users to send highly optimized and seamlessly designed newsletters to their audience,...
Ready for more from your HubSpot newsletter?
There is no doubt that HubSpot’s marketing hub has some great tools for audience outreach. Still, when you combine those tools with more power, more content, and more flexibility, you will ultimately see more engagement with your audience. For example, HubSpot’s newsletter builder creates...
Using Engagement Data to Personalize Communications for rasa.io and HubSpot
In HubSpot, you can create lists based on virtually any of your contact data: titles, roles, and engagement with your website. By using rasa.io, the world’s only truly personalized email newsletter platform, you can add engagement with your newsletter to that list! With our new HubSpot...
Never miss another post!
Join the other 12,000+ professionals who are getting weekly marketing insights from rasa.io and see what this whole smart newsletter thing is all about. Take a look at our newsletter archives.
Newsletter Tool Comparison: FeedOtter vs. rasa.io
We want to give you every opportunity to make the best decisions when choosing an email newsletter tool. In this piece, we take a deep dive into FeedOtter.
Newsletter Tool Comparison: Multiview vs. rasa.io
Here at rasa.io, we talk a lot about newsletters because newsletters are what we do. In fact, we have extensive experience in helping small businesses, large organizations, marketing agencies, and associations achieve their marketing efforts through personalized...
Newsletter and Content Curation Tool Comparison: Curated vs. rasa.io
At rasa.io, we believe that content curation is the lifeblood of a successful, ongoing email newsletter campaign. There is no doubt that audiences want to hear about your organization regularly, but they also seek relevant, industry-related content that appeals to...
Newsletter Tool Comparison: Smartbrief vs rasa.io
Us to newsletters: "How do I love thee? Let me count the ways." Okay, maybe that wasn't originally written by us (line from a poem by Elizabeth Barrett Browning). But we do love newsletters and one of the things we love most is that there are a million different...
Pushing Send the Podcast
[Podcast] Pushing Send Episode 48 – David & John Auten-Schneider
David & John Auten-Schneider How two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David...
[Podcast] Pushing Send Episode 47 – Cody Sanchez
Cody Sanchez An investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching...
[Podcast] Pushing Send Episode 46 – Lisa Jones
Lisa Jones The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing...
[Podcast] Pushing Send Episode 45 – Jen Capstraw
Jen Capstraw How one email marketer came to co-found a special organization called Women of Email. This is Jen Capstraw's story about Pushing...
Erica Salm Rench
Chief Operations Officer at rasa.io
Learn how you can build relationships and increase engagement with your audience through curated content.