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3 Top Insider Tips To Overcome Email Marketing Fatigue

If you don’t want to fatigue your contacts but still want to deliver the content they are looking for, you need to find a Goldie Locks sweet spot.

We Hope This Finds You Well: A Round-Up of Eight of Our Favorite Email Memes

We hope that this fun collection of our favorite memes finds you well.

Ten Easy Tips: How To Send An Email Newsletter That People Will Actually Read

People are used to ignoring branded emails because they see them as mostly spam or ads. Here are 10 tips to send a newsletter that people will actually read.

How User-Generated Content Can Boost Your Email Marketing

This article will inspire you to spice up your email marketing campaigns with user-generated content. Start this practice ASAP and watch your email engagement soar.

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5 Email Marketing Mistakes That Are Hurting Your Business (You Can Thank Us Later)

Email marketing is still one of the most effective marketing techniques out there, even...

Words Matter: The Importance of Correct Spelling and Common Spelling Mistakes to Avoid When Emailing

You are never going to guess some of the most common misspelled words in the English language! Familiarizing yourself with these words is going to help you to find them and to fix them while writing.

Our Favs

How To Improve Member Engagement: An Actionable Guide for Associations

As an organization, you should continually strive to pull in new members. However, membership retention is crucial to sustaining and growing your member base. A high retention rate reduces turnover...

How to Handle Your Email Subscriber’s Shrinking Attention Spans

Email marketing has its own set of challenges. Adding your customers’ shrinking attention span to that list of challenges hardly seems fair, but it’s real. You’ve got some serious competition out...

Introducing: Our BRAND NEW app in the HubSpot Marketplace!

One-size-fits-all emails are out. Your email subscribers crave (and deserve) personalized content. Leverage the tech-forward personalization power of rasa.io in tandem with HubSpot and your current...

Never miss another post!

Join the other 12,000+ professionals who are getting weekly marketing insights from rasa.io and see what this whole smart newsletter thing is all about. Take a look at our newsletter archives.

Pushing Send the Podcast

[Podcast] Pushing Send Episode 48 – David & John Auten-Schneider

David & John Auten-Schneider How two husbands use email to help other gay...

[Podcast] Pushing Send Episode 47 – Cody Sanchez

Cody Sanchez An investor and former journalist that publishes guides,...

[Podcast] Pushing Send Episode 46 – Lisa Jones

Lisa Jones The founder and CEO of EyeMail, a company whose technology allows...

[Podcast] Pushing Send Episode 45 – Jen Capstraw

Jen Capstraw How one email marketer came to co-found a special organization...

[Podcast] Pushing Send Episode 44 – Racheal Cook

Racheal Cook How a business coach for female entrepreneurs uses email to grow...

[Podcast] Pushing Send Episode 43 – Tara McMullin

Tara McMullin How a popular small business strategist mastered email marketing...

[Podcast] Pushing Send Episode 42 – Jackie Bledsoe

Jackie Bledsoe How one author and speaker considers himself an email marketer...

[Podcast] Pushing Send Episode 41 – Jen Boulden & Amanda Steinberg

Jen Boulden & Amanda Steinberg How two of the most successful women at the...

[Podcast] Pushing Send Episode 40 – Amy Blaschka

Amy Blaschka How one contributor to Forbes and a social media ghost writer...

[Podcast] Pushing Send Episode 39 – John Vuong

John Vuong How one local SEO agency owner thinks about email and how he...

[Podcast] Pushing Send Episode 38 – Lauren Meyer

Lauren Meyer How one of the foremost experts on email deliverability breaks...

[Podcast] Pushing Send Episode 37 – Ryan Jenkins

Ryan Jenkins How one generational expert used email to grow his business. Plus...

View all of the episodes here

How-to with rasa.io

Introducing: Our BRAND NEW app in the HubSpot Marketplace!

One-size-fits-all emails are out. Your email subscribers crave (and deserve) personalized content. Leverage the tech-forward personalization power of rasa.io in tandem with HubSpot and your current marketing strategy.Build email newsletters with any combination of...

Pricing Tiers of rasa.io [FEATURES BREAKDOWN]

As the world's only truly personalized email newsletter, rasa.io will keep customers coming back for more with the customized content that you send to them. When you send newsletters using the rasa.io platform, you can share your unique content alongside our selection...

How Much Does rasa.io Cost for Enterprise-Level Users? The 9 Factors That Influence Price

Our Enterprise plan offers a wide variety of special features in addition to an unmatched level of support from our team. There are many factors that influence our Enterprise plan pricing so we’re breaking it all down for you here.We will work with you to create a...

What’s in a Name? That Which We Call a Rasa…

Not enough people ask about the meaning behind our name, rasa.io, but it actually has some pretty interesting origins. You may have heard the term before; maybe you learned about tabula rasa--the philosophical concept of a clean slate--in grade school history...

Newsletter Tool Comparison: Smartbrief vs rasa.io

Us to newsletters: "How do I love thee? Let me count the ways." Okay, maybe that wasn't originally written by us (line from a poem by Elizabeth Barrett Browning). But we do love newsletters and one of the things we love most is that there are a million different ways...

Think your email click data is straightforward? Think again.

It seems simple: you put together an email campaign, send it out, and watch the click data pour in. You can count on the fact that the click data you are watching and analyzing (aggregate counts, percentages, WHO is clicking, heatmaps, etc.) is representative of a...

Wellness, Therapy, and Healthy Living Newsletters sent by rasa.io Customers

Here's our latest roundup of customer newsletters! With the rise of the self-care movement, our well-being, mental, and physical health, have never been more important. This week, we gathered just a few of the newsletters our customers are sending in these healthy...

Human Resources and Staffing Newsletters sent by rasa.io Customers

Here's our latest roundup of rasa.io human resources and staffing newsletters! This post highlights some great newsletters sent by our users in the HR and staffing industry. If you're in this field, this post is a perfect way to see who is already sending relevant...

Health, Science, and Medicine Newsletters Sent by rasa.io Customers

Welcome to our roundup of rasa.io health, science, and medical newsletters! We have collected this series of great example newsletters for you to get a better understanding of who can (and already is) sending rasa.io newsletters in your industry. Whether you want to...

The What, Why, and How of a rasa.io Newsletter

A newsletter sent by rasa.io is unlike any other email newsletter. Is it created by some new kind of magical complicated code? Does it interact with all four of the senses, providing smell and touch somehow?? Can it predict the future? Sorry, no, to all of the above....