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The Evolution of Email Newsletters: From Boring to Curated
Introduction: The Birth of Email Newsletters Email newsletters have come a long way since their inception. In the early days, they were simple, plain-text messages sent out to a list of subscribers, often filled with dull, generic content. The birth of email newsletters can be traced back to the 1970s when Ray Tomlinson sent the first ever...
Six Innovative Ways to Leverage AI in Lead Nurturing
In this digital age, businesses constantly seek innovative ways to enhance their lead-nurturing strategies. Enter Artificial Intelligence (AI). By leveraging powerful AI technologies, businesses can streamline and optimize their lead nurturing processes, leading to more efficient and effective interactions with potential customers. This blog...
Building a Solid Email Newsletter Subscriber List: Top 5 Strategies for Email List Growth and Retention
Closing a deal with a B2B customer tends to take a lot longer than getting a consumer to purchase a product. There’s a team involved in the decision-making process, and everyone must sign off for the deal to go through. But before you ever get to the point of closing a deal, you need time to nurture relationships with each decision-maker, and...
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Generative AI vs. Predictive AI: The Power of Intelligent Algorithms
When it comes to artificial intelligence (AI), two prominent branches have emerged: generative AI and predictive AI. These cutting-edge technologies have revolutionized industries across the board by harnessing the power of intelligent algorithms. While both...
The Future of Email Marketing: Unleashing the Power of AI
Are you excited to discover how the future of email marketing is unfolding before us? Then you can’t overlook the power of Artificial Intelligence (AI). While some fear AI technology will take over endless jobs, the truth is AI is an asset, not a replacement. As...
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HubSpot Newsletter Integration: How rasa.io Can Supercharge Your Existing Email Marketing Efforts
If you are already using HubSpot’s Marketing Hub, one of the world’s best-known marketing automation solutions for small businesses, you are already familiar with all of its great features. HubSpot allows users to send highly optimized and seamlessly designed marketing emails and newsletters...
Ready for more from your HubSpot newsletter?
There is no doubt that HubSpot’s marketing hub has some great tools for audience outreach. Still, when you combine those tools with more power, more content, and more flexibility, you will ultimately see more engagement with your audience. For example, HubSpot’s newsletter builder creates...
Using Engagement Data to Personalize Communications for rasa.io and HubSpot
In HubSpot, you can create lists based on virtually any of your contact data: titles, roles, and engagement with your website. By using rasa.io, the world’s only truly personalized email newsletter platform, you can add engagement with your newsletter to that list! With our new HubSpot...
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Pushing Send the Podcast
[Podcast] Pushing Send Episode 48 – David & John Auten-Schneider
David & John Auten-Schneider How two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David...
[Podcast] Pushing Send Episode 47 – Cody Sanchez
Cody Sanchez An investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching...
[Podcast] Pushing Send Episode 46 – Lisa Jones
Lisa Jones The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing...
[Podcast] Pushing Send Episode 45 – Jen Capstraw
Jen Capstraw How one email marketer came to co-found a special organization called Women of Email. This is Jen Capstraw's story about Pushing...
Learn how you can build relationships and increase engagement with your audience through curated content.