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RSS Feeds: The Secret to a Complete Marketing Strategy

What is an RSS Feed? RSS Feeds are a standardized method of content distribution. Okay...but what does that mean? Essentially, an RSS Feed standardizes web content (blog posts, videos, etc.) into an accessible format so that applications can read it. An RSS news...

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What’s in a Name? That Which We Call a Rasa…

What’s in a Name? That Which We Call a Rasa…

Not enough people ask about the meaning behind our name, rasa.io, but it actually has some pretty interesting origins.  You may have heard the term before; maybe you learned about tabula rasa--the philosophical concept of a clean slate--in grade school history...

Think your email click data is straightforward? Think again.

Think your email click data is straightforward? Think again.

It seems simple: you put together an email campaign, send it out, and watch the click data pour in. You can count on the fact that the click data you are watching and analyzing (aggregate counts, percentages, WHO is clicking, heatmaps, etc.) is representative of a...

Cultivating relevancy through content.