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Why you need to rethink your approach to welcome emails
Dan Oshinsky thought marketing the New Yorker was going to be a relatively straightforward gig when he joined its team in 2017. The magazine had close to a century of credibility and a national following. Its staff delivered a rich content mix, including original articles, podcasts and (a fan-favorite) crossword puzzles. Oshinsky, who was...
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How to boost your real estate marketing reach with rasa.io
The real estate buying cycle isn’t as fast as it used to be. The typical American homeowner now expects to stay in their home for a median of 13...
Marketer Bill Macaitis shares 3 easy tips for taking your email newsletter to the next level
Does your email newsletter read more like a company brochure? It’s time to rethink your approach, says marketing expert Bill Macaitis. Macaitis has...
Your guide to content curation: How to do curation the right way
Your audience wants to hear from your brand on a regular basis, but they don’t always want to hear about your brand. Striking that balance is the...
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How to hold your customer’s attention in 4 simple steps
A successful email newsletter is often measured in terms of audience growth. The more...
‘You can literally cold email anyone’: How Sachit Gupta built a rewarding career on out-of-the-blue email
Imagine cold emailing your way into working with a dream client. That’s exactly what...
Here are 27 email newsletter tools every online marketer should check out now
Email newsletters remain a key part of an effective online marketing strategy in 2020....
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Marketer Bill Macaitis’ keys to writing short, sweet and highly-effective customer feedback emails
Asking for customer feedback over email is the marketing equivalent of walking a tightrope. You want to be clear on what you’re asking for, but also...
Marketer Ryan Farrell shares his tips for launching a high-impact email marketing campaign
It’s better to give than it is to receive. That’s especially true for email marketers, says Ryan Farrell, marketing strategist for LinkedSelling, a...
What marketers can learn from Facebook’s approach to email
Even Facebook and Twitter use email to connect with users. Here’s what that means for your brand’s marketing approach.
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The Podcast
![[Podcast] Pushing Send – Episode 12 with Ryan Farrell](https://rasa.io/wp-content/uploads/2020/07/ep12_pushingsend2-47-400x250.png)
[Podcast] Pushing Send – Episode 12 with Ryan Farrell
Ryan Farrell Sending out mass emails feels impersonal more often than not, yet doing them manually is not viable either. What is the solution to combatting the inherently cold nature of the marketing funnel? According to today’s guest, Ryan Farrell, it’s through...
![[Podcast] Pushing Send – Episode 11 with Sachit Gupta](https://rasa.io/wp-content/uploads/2020/07/ep11_pushingsend-46-46-400x250.png)
[Podcast] Pushing Send – Episode 11 with Sachit Gupta
Sachit Gupta Email has been around for a while and by many predictions will still be a crucial business tool for a long time to come. It has got such a small learning curve; it’s easy to use, it’s intuitive, and it can be personalized for each specific audience. On...
![[Podcast] Pushing Send – Episode 10 with Grant Baldwin](https://rasa.io/wp-content/uploads/2020/07/ep10_pushingsend-45-45-400x250.png)
[Podcast] Pushing Send – Episode 10 with Grant Baldwin
Grant Baldwin In this episode of Pushing Send, we welcome Grant Baldwin, a public speaker, author, entrepreneur, and the host of The Speaker Lab podcast — a platform where he helps other speakers to start, build, and grow their business. Grant is truly an example of...
![[Podcast] Pushing Send – Episode 9 with Brennan Dunn](https://rasa.io/wp-content/uploads/2020/06/pushingsend_ep9-44-400x250.png)
[Podcast] Pushing Send – Episode 9 with Brennan Dunn
Brennan Dunn In this episode we have Brennan Dunn, who will be describing some early lessons in email marketing. Brennan has been in the freelancing world for many years and currently makes his living by providing software and products to freelancers and consultants...
![[Podcast] Pushing Send – Episode 8 with Bill Macaitis](https://rasa.io/wp-content/uploads/2020/06/pushingsend-ep8-43-400x250.png)
[Podcast] Pushing Send – Episode 8 with Bill Macaitis
Bill Macaitis In this episode, we welcome Bill Macaitis, a marketer who is committed to taking a customer-centric approach in everything that he does. Bill has led marketing at Slack, Zendesk, and Salesforce and he talks about how he has used email to authentically...
![[Podcast] Pushing Send – Episode 7 with John Lee Dumas](https://rasa.io/wp-content/uploads/2020/06/pushingsend_73-42-400x250.png)
[Podcast] Pushing Send – Episode 7 with John Lee Dumas
John Lee Dumas Ever wonder how you can use your email newsletter to move audience members from passive listening to deeper engagement? Today’s guest, a prolific business podcaster, John Lee Dumas, shares his earliest experience sending an email newsletter and how he...
![[Podcast] Pushing Send – Episode 6 with Joanne Wiebe](https://rasa.io/wp-content/uploads/2020/06/pushingsend-6-40-400x250.png)
[Podcast] Pushing Send – Episode 6 with Joanne Wiebe
Joanna Wiebe On today’s show, listeners will hear how a renowned copywriter teaches others to sell and promote with email. For Joanna, email is the direct path to revenue for every business, especially because it is a much cheaper and less time-consuming way of...
![[Podcast] Pushing Send – Episode 5 with Dan Oshinsky](https://rasa.io/wp-content/uploads/2020/06/pushingsend-ep5-38-400x250.png)
[Podcast] Pushing Send – Episode 5 with Dan Oshinsky
Dan Oshinsky With nearly the entire world at home, it’s an interesting time to be working in email newsletters. Email opens and engagement is as high as it’s ever been, but what is the place of these newsletters currently? Dan Oshinsky, email newsletter consultant,...
![[Podcast] Pushing Send – Episode 4 with Lianna Patch](https://rasa.io/wp-content/uploads/2020/05/pushingsend-ep4-37-400x250.png)
[Podcast] Pushing Send – Episode 4 with Lianna Patch
Lianna Patch We don’t often associate copywriting with humor, but for today’s guest, Lianna Patch, this is a core tenet of her unique approach. As a sought-after conversion copywriter, Lianna blends humor with conversion optimization methods to write high-performing...
![[Podcast] Pushing Send – Episode 3 with Josh Spector](https://rasa.io/wp-content/uploads/2020/05/pushingsend-ep3-32-400x250.png)
[Podcast] Pushing Send – Episode 3 with Josh Spector
John Spector How one guy is teaching others to create and grow amazing email newsletters. His motivation? He's obsessed with the power of an email newsletter. Josh Spector is a digital marketing consultant and writer who’s obsessed with email newsletters and curating...
![[Podcast] Pushing Send Episode 2 with Jay Acunzo](https://rasa.io/wp-content/uploads/2020/05/pushingsend-ep2-25-400x250.png)
[Podcast] Pushing Send Episode 2 with Jay Acunzo
Jay Acunzo How a content marketer turned podcast producer took a very unique approach to engaging his email list. His trick? He doesn't focus on grabbing audience attention like most marketers. He works to earn attention instead. This is Jay Acunzo's story about...
![[Podcast] Pushing Send – Episode 1 with Kurt Elster](https://rasa.io/wp-content/uploads/2020/04/pushingsend-fit-18-18-400x250.png)
[Podcast] Pushing Send – Episode 1 with Kurt Elster
Kurt Elster How a struggling consultant started an email newsletter, then eventually became a leading Shopify expert and podcaster. How'd he do it? He took the advice of Shopify's CEO Harley Finkelstein. This is Kurt Elster's story about pushing send. Kurt Elster is a...
![[Podcast] Pushing Send – Trailer with Jared & Emily](https://rasa.io/wp-content/uploads/2020/05/pushingsend-trailer-20-400x250.png)
[Podcast] Pushing Send – Trailer with Jared & Emily
We’re days away from putting the final touches on Season 1 of our new podcast Pushing Send, and we thought we might give our listeners a sneak peek into the show, which is all about people who create amazing emails. The series highlights their strategies and how they...
Pushing Send The Podcast is Launching May 12th
We're excited to announce our new podcast! The rasa.io team is launching a brand new podcast called Pushing Send. We'll dive deep into the stories behind some of the best emails and the people who send them. Each episode reveals not only their strategies—but the human...
How-To with rasa.io
How to boost your real estate marketing reach with rasa.io
The real estate buying cycle isn’t as fast as it used to be. The typical American homeowner now expects to stay in their home for a median of 13 years, the highest tenure rate we’ve seen in years, according to the National Association of Realtors. This makes it...
How to leverage both HubSpot and rasa.io to build lasting relationships
These days, you would be hard pressed to find an online marketer who isn’t familiar with HubSpot. The platform is a standard bearer for online marketing, blending customer relationship management and automated marketing tools. The platform can help you build a...
How to use UpContent and rasa.io to take your email newsletter to the next level
More businesses are sharing curated content over email, blogs and social media to educate and connect with their audiences. The good news? The internet is an infinite pool of articles, videos and other useful content worth sharing. The bad news? The internet is an...
How to leverage both Mailchimp and rasa.io to build lasting relationships
If you send emails to large groups, chances are you’ve at least heard of Mailchimp, if not joined the hundreds of thousands of people who use it. The platform has set the standard for email marketing automation, allowing users to easily build, send and track...
