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7 Email Marketing Personalization Techniques To Improve Your Conversion
Email marketing is one of the most critical elements of marketing strategies. Unfortunately, email recipients are inundated with dozens of marketing campaigns every week, so it's common for them not to even open messages. How can you change this? One way is through email marketing personalization, which can help you to better engage your...
Top Ten Media Newsletters
For anyone thinking about creating a media newsletter, one of the best ways to gather your thoughts and decide the best way forward is to look at some examples of media newsletters that are making a splash with their subscribers. Then, by familiarizing yourself with some of these publications, you can determine what might work or what won't....
A Guide to Starting a Media Newsletter
A Guide to Starting a Media Newsletter While building a social media presence is important, there is an even more direct way to connect with your audience: an email newsletter. But, unfortunately, these days, inboxes tend to overflow with content that readers will never even put their eyes on. So, your newsletter has to stand out and add value...
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beehiiv vs. rasa.io: A Comparison
Read more of our newsletter tool comparisons here. From content creators and influencers to businesses and associations, email newsletters are an essential tool for brand marketing, audience engagement, and revenue generation. No one is more aware of their inherent...
Email Newsletter Localization: What Is It and Why Is It Important?
English is the most spoken language in the world and being a universal language, it remains the linguistic common ground. According to recent statistics, about 1.5 billion people around the globe speak English. However, there are still over 6.3 billion people who...
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HubSpot Newsletter Integration: How rasa.io Can Supercharge Your Existing Email Marketing Efforts
If you are already using HubSpot’s Marketing Hub, one of the world’s best-known marketing automation solutions for small businesses, you are already familiar with all of its great features. HubSpot allows users to send highly optimized and seamlessly designed marketing emails and newsletters...
Ready for more from your HubSpot newsletter?
There is no doubt that HubSpot’s marketing hub has some great tools for audience outreach. Still, when you combine those tools with more power, more content, and more flexibility, you will ultimately see more engagement with your audience. For example, HubSpot’s newsletter builder creates...
Using Engagement Data to Personalize Communications for rasa.io and HubSpot
In HubSpot, you can create lists based on virtually any of your contact data: titles, roles, and engagement with your website. By using rasa.io, the world’s only truly personalized email newsletter platform, you can add engagement with your newsletter to that list! With our new HubSpot...
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Join the other 12,000+ professionals who are getting weekly marketing insights from rasa.io and see what this whole smart newsletter thing is all about. Take a look at our newsletter archives.
Pushing Send the Podcast
[Podcast] Pushing Send Episode 48 – David & John Auten-Schneider
David & John Auten-Schneider How two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David...
[Podcast] Pushing Send Episode 47 – Cody Sanchez
Cody Sanchez An investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching...
[Podcast] Pushing Send Episode 46 – Lisa Jones
Lisa Jones The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing...
[Podcast] Pushing Send Episode 45 – Jen Capstraw
Jen Capstraw How one email marketer came to co-found a special organization called Women of Email. This is Jen Capstraw's story about Pushing...
Erica Salm Rench
Chief Operations Officer at rasa.io
Learn how you can build relationships and increase engagement with your audience through curated content.