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The Relation Between Email Newsletter Marketing and SEO
Email newsletter marketing and search engine optimization are both important digital marketing techniques widely used by all kinds of businesses. Though email newsletter marketing and SEO serve different purposes, they both ultimately contribute to the success of your marketing. Without further ado, here’s everything you need to know about the...
Six Ways To Use AI To Empower Your Content Strategy
Artificial intelligence (AI) has revolutionized many industries, including content marketing. Since the height of the digital age, we've been told that content is king. Here in the experience age, that same message remains true. The difference is that we now have access to AI tools to help enhance content creation, distribution, and...
The Ultimate Guide on How to Effectively Create Email Newsletters for Your Target Audience
If you want to see your organization grow and thrive, you have your work cut out for you. Closing the gap between your message and the audience you hope to reach means banking on the right tools, using high-converting marketing channels, and — of course — having a tailored strategy in place. That means … You need a communication tool that...
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Say Hello to rasa.io’s Generative AI Powered by ChatGPT!
We are so excited to announce our latest beta feature: Generative Text! At rasa.io, we have always harnessed the power of AI so that you can engage your subscribers effectively by sending them highly personalized content.  We are always thinking of ways to grow...
Design Thinking, AI, and Newsletter Marketing: A Recipe for Success
Design thinking is a powerful problem-solving methodology that has been gaining popularity in recent years across various industries. At its core, design thinking focuses on empathizing with the end-user, defining the problem, imagining potential solutions,...
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HubSpot Newsletter Integration: How rasa.io Can Supercharge Your Existing Email Marketing Efforts
If you are already using HubSpot’s Marketing Hub, one of the world’s best-known marketing automation solutions for small businesses, you are already familiar with all of its great features. HubSpot allows users to send highly optimized and seamlessly designed marketing emails and newsletters...
Ready for more from your HubSpot newsletter?
There is no doubt that HubSpot’s marketing hub has some great tools for audience outreach. Still, when you combine those tools with more power, more content, and more flexibility, you will ultimately see more engagement with your audience. For example, HubSpot’s newsletter builder creates...
Using Engagement Data to Personalize Communications for rasa.io and HubSpot
In HubSpot, you can create lists based on virtually any of your contact data: titles, roles, and engagement with your website. By using rasa.io, the world’s only truly personalized email newsletter platform, you can add engagement with your newsletter to that list! With our new HubSpot...
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Join the other 12,000+ professionals who are getting weekly marketing insights from rasa.io and see what this whole smart newsletter thing is all about. Take a look at our newsletter archives.
Pushing Send the Podcast
[Podcast] Pushing Send Episode 48 – David & John Auten-Schneider
David & John Auten-Schneider How two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David...
[Podcast] Pushing Send Episode 47 – Cody Sanchez
Cody Sanchez An investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching...
[Podcast] Pushing Send Episode 46 – Lisa Jones
Lisa Jones The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing...
[Podcast] Pushing Send Episode 45 – Jen Capstraw
Jen Capstraw How one email marketer came to co-found a special organization called Women of Email. This is Jen Capstraw's story about Pushing...
Erica Salm Rench
Chief Operations Officer at rasa.io
Learn how you can build relationships and increase engagement with your audience through curated content.