Welcome to the rasa.io learning center.
How To Fine-Tune Your Member Nurturing Strategy
Member recruitment is a never-ending job in association management. Is your strategy for pursuing leads as effective as it could be? It can take awhile to convert a prospect into a full-fledged member. Look at how you’re identifying and pursuing potential new members, and consider the following tips for targeting the most promising prospects. 1....
Most Popular
[Podcast] Pushing Send Episode 22 – Peter Cooper
Peter Cooper How the founder of an email newsletter network with over 500,000 subscribers built his network, how it's changed over the past 10...
Don’t Treat All Prospects the Same: Tips for Targeted Recruitment
Not all prospective members are at the same level of engagement. Some are just learning about your association; others are aware of what you do and...
5 Tactics to Take Real Estate Prospects From Curious to Client
There’s a growing amount of research that shows people are tired of being advertised to. Today, more real estate agents are shifting their outreach...
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![[Podcast] Pushing Send Episode 21 – Marcus Sheridan](https://rasa.io/wp-content/uploads/2021/01/E21-1080x628.png)
[Podcast] Pushing Send Episode 21 – Marcus Sheridan
Marcus Sheridan How one internationally known content marketing expert, as well as a...
How to Add More Punch to Your Member-Get-a-Member Program
Personal recommendations still carry the most weight when it comes to convincing people...
![[Podcast] Pushing Send Episode 20 – Dave Verwer](https://rasa.io/wp-content/uploads/2021/01/E20-1080x628.png)
[Podcast] Pushing Send Episode 20 – Dave Verwer
Dave Verwer How the publisher of a niche email newsletter changed the trajectory of his...
Our Favs
7 Keys to Driving More Member Referrals
Peer-to-peer referrals are consistently rated by associations as one of their most successful recruitment tactics. To give your referral strategy a...
[Podcast] Pushing Send Episode 19 – David Hieatt
David Hieatt How the co-founder of an iconic global denim brand used an email newsletter to literally save his business and then went on to write a...
6 Ways to Add Value for Real Estate Clients Well After Closing Day
One of the best parts about working in real estate? Sharing in the joy (and relief) clients feel as they sign their last bit of paperwork on closing...
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The Podcast
![[Podcast] Pushing Send Episode 22 – Peter Cooper](https://rasa.io/wp-content/uploads/2021/01/E22-1080x628.png)
[Podcast] Pushing Send Episode 22 – Peter Cooper
Peter Cooper How the founder of an email newsletter network with over 500,000 subscribers built his network, how it's changed over the past 10 years, and how to cultivate a loyal...
[Podcast] Pushing Send Episode 21 – Marcus Sheridan
Marcus Sheridan How one internationally known content marketing expert, as well as a master salesman, thinks about using email and video for sales-based communication. This is...
[Podcast] Pushing Send Episode 20 – Dave Verwer
Dave Verwer How the publisher of a niche email newsletter changed the trajectory of his career. Dave explains the origin story behind his newsletter. It's attracted over 40,000...
![[Podcast] Pushing Send Episode 19 – David Hieatt](https://rasa.io/wp-content/uploads/2020/12/E19-1080x628.png)
[Podcast] Pushing Send Episode 19 – David Hieatt
David Hieatt How the co-founder of an iconic global denim brand used an email newsletter to literally save his business and then went on to write a book about the subject. Here's...
![[Podcast] Pushing Send Episode 18 – Liz Willits](https://rasa.io/wp-content/uploads/2020/12/E18-1080x628.png)
[Podcast] Pushing Send Episode 18 – Liz Willits
Liz Willits How an email marketing expert, who's worked at AWeber, one of the earliest email automation platforms, reveals some of the ways we should be thinking about email...
![[Podcast] Pushing Send Episode 17 – David Newman](https://rasa.io/wp-content/uploads/2020/12/E17-1080x628.png)
[Podcast] Pushing Send Episode 17 – David Newman
David Newman How a consultant and coach who's been using email for decades hit an inflection point and took his business from six figures to well beyond seven figures. He...
![[Podcast] Pushing Send Episode 16 – Val Geisler](https://rasa.io/wp-content/uploads/2020/11/E16-1080x628.png)
[Podcast] Pushing Send Episode 16 – Val Geisler
Val Geisler How a well-known copywriter and email geek, who is on a mission to help marketers honor the human experience through email messaging. This is Val Geisler's story...
![[Podcast] Pushing Send Episode 15 – Sujan Patel](https://rasa.io/wp-content/uploads/2020/11/E15-1080x628.png)
[Podcast] Pushing Send Episode 15 – Sujan Patel
Sujan Patel How the founder of several email-based software tools like Mailshake, Right Inbox and Voila Norbert leverages email to successfully build multiple businesses and how...
![[Podcast] Pushing Send Episode 14 – Mary Ellen Slayter](https://rasa.io/wp-content/uploads/2020/11/E14-1080x628.png)
[Podcast] Pushing Send Episode 14 – Mary Ellen Slayter
Mary Ellen Slayter How the CEO of a B2B content marketing agency built an expertise in email newsletters early in her career. She shares how she writes her email newsletters and...
![[Podcast] Pushing Send – Episode 13 (Bonus!) with Richard Lindner](https://rasa.io/wp-content/uploads/2020/10/jonathan-velasquez-c1ZN57GfDB0-unsplash-1080x675.jpg)
[Podcast] Pushing Send – Episode 13 (Bonus!) with Richard Lindner
Richard Lindner How the co-founder of an industry-leading digital marketing education company thinks about email and how to shift focus and build an editorial-style email...
![[Podcast] Pushing Send – Episode 12 with Ryan Farrell](https://rasa.io/wp-content/uploads/2020/07/ep12_pushingsend2-47-1080x629.png)
[Podcast] Pushing Send – Episode 12 with Ryan Farrell
Ryan Farrell Sending out mass emails feels impersonal more often than not, yet doing them manually is not viable either. What is the solution to combatting the inherently cold...
![[Podcast] Pushing Send – Episode 11 with Sachit Gupta](https://rasa.io/wp-content/uploads/2020/07/ep11_pushingsend-46-46-1080x629.png)
[Podcast] Pushing Send – Episode 11 with Sachit Gupta
Sachit Gupta Email has been around for a while and by many predictions will still be a crucial business tool for a long time to come. It has got such a small learning curve; it’s...
How-To with rasa.io
How to boost your real estate marketing reach with rasa.io
The real estate buying cycle isn’t as fast as it used to be. The typical American homeowner now expects to stay in their home for a median of 13 years, the highest tenure rate we’ve seen in years, according to the National Association of Realtors. This makes it...
How to leverage both HubSpot and rasa.io to build lasting relationships
These days, you would be hard pressed to find an online marketer who isn’t familiar with HubSpot. The platform is a standard bearer for online marketing, blending customer relationship management and automated marketing tools. The platform can help you build a...
How to use UpContent and rasa.io to take your email newsletter to the next level
More businesses are sharing curated content over email, blogs and social media to educate and connect with their audiences. The good news? The internet is an infinite pool of articles, videos and other useful content worth sharing. The bad news? The internet is an...
How to leverage both Mailchimp and rasa.io to build lasting relationships
If you send emails to large groups, chances are you’ve at least heard of Mailchimp, if not joined the hundreds of thousands of people who use it. The platform has set the standard for email marketing automation, allowing users to easily build, send and track...
