What helps get you through a not-so-great workday?
For marketer Barbara Granner it’s this old clipping she pinned to the bulletin board by her desk years ago to help her through creative blocks.
- Find your hero. Good stories have a relatable protagonist.
- Start strong. Put the most interesting bits first.
- Highlight the hurdles. What is standing in the way of your hero’s goal? It can be something big or small.
Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks. As consumers, we’re constantly bombarded with advertisements and calls-to-action. This is the challenge of marketing: campaigns are everywhere.
A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand.
Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. As we strive to connect with our prospects and customers and provide them with value, our email marketing campaigns must resonate.