We hope your week is off to a good start. This week we’re talking about writing emails to people you don’t know. We bet you write A LOT of cold emails. You also hate reading cold emails. Therein lies the challenge.
Question: How much time do you dedicate to crafting emails?
Good emails (read: emails that get responses) take time to write. It’s not unusual to spend 15 minutes or more finding the right words. Freelance editor Erin Greenawald schedules time on her calendar for writing important emails.
But remember: More time spent writing ≠ writing longer emails.
An Easy Cold Email Approach
…is the 3-B formula. It stands for:
Brief → Keep it short
Blunt → Get to the point
Basic → Keep it simple
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Email marketing is the most effective and powerful marketing tool for your business to develop long-lasting relationships with customers. Even, best email marketing strategies make it cost-effective platform for generating new leads and converting potential prospects into loyal customers.
Whether the busy season is just around the corner, or you’re right in the middle of your busiest time of year — having an effective online marketing strategy is the clearest path to success.