The halfway point | July 9, 2020

Hi everyone,

We’ve made it halfway through 2020. Here’s a list of the many things we’ve survived this year. Were this a typical year, this moment might have passed by unnoticed. We think it’s worth pointing out this time around. Give yourself a hug. Not in the mood for a hug? Try one of these 15 self care in quarantine ideas. Mercifully, 2020 gave us the ability to watch Hamilton from our couches – but how accurate is Lin-Manuel Miranda’s version of history?

On email:

A study on photography in email.

The elements of a successful call to action.

Plus, our own Jared Loftus shares thoughts on a future of personalized email.

Until next week!

The team at rasa.io

[Podcast] Pushing Send – Episode 10 with Grant Baldwin

rasa.io Blog

How a professional speaker used email to build his business. His next mission? Teaching thousands of others how to launch their own speaking careers the same way. This is Grant Baldwin’s story about pushing send.

hey-wave

Beyond A Name: 6 Email Personalization Tips For Sticky Emails That Convert

Profit Blitz

They insist on a personalized experience whenever they interact with a brand, regardless of the channel. Personalization expectations are sky-high on the most profitable channel of all—email.

rasa.io mobile phone smart newsletter

Email is where new software features get invented.

Capiche

Web apps. Push notifications. Software as a status symbol. It all started with email.

Top 15 Email Writing Tips For All Businesses

Easy Sendy

Email marketing holds a place in the top 3 most effective channels for driving website visits, leads and sales. Wondering why is it so? With so many new communication channels doing the rounds of the Internet, why is this decade-old technology still relevant?

Why Consumers Subscribe and Unsubscribe from Email [New Data]

Hubspot

In HubSpot’s 2020 State of Marketing Report, roughly 80% of marketers said their brand’s email engagement had improved in the last year. Our researchers also discovered that brands make an average of $42 for every dollar spent on email advertising.

Emojis in Email Subject Lines: Advantage or Impediment? 👍 👎

Nielson Norman Group

Sending unsolicited emails can hurt your sender score. Your recipients will unsubscribe, tag your email as spam, or ignore your email messages. This is why permission-based email marketing is crucial. Not only does it prevent your IP or domain from getting blacklisted, but it also increases your open rates.

Find Leads. Keep Leads. Convert Leads.

Cultivating relevancy through content.