Summer is a season to recharge. Not just kicking back, but also learning new things and letting your brain stretch out a bit. Let’s fight the summer slide, shall we?
How about boosting your online marketing chops? Here are a few free learning resources to check out this summer.
- Google Academy for Ads from Google: Short tutorials on how to get the most out of products like Google Ads and Google Analytics.
- ”Internet Marketing for Smart People” via Copyblogger: The basics of internet marketing in 16 eBooks and 20 emails.
- ”Viral Marketing and How to Craft Contagious Content” via Coursera: This course, offered by the University of Pennsylvania through Coursera, explains why certain things catch on and helps you apply these ideas to marketing your own brand.
- ”The Straight Talk Guide to Content Curation” from rasa.io: This free PDF guide walks you through the basics of curating articles and other content and includes a checklist for getting started.
Also, join rasa.io’s Erica Salm Rench for a curation webinar on July 30 at 2 p.m. Erica will be talking about how to curate content for a relevant, personalized email newsletter that keeps customers engaged between buying cycles. Click here to register.
Happy learning! We’ll see you next week.
The team at rasa.io
How a marketing consultant to influential podcasters and authors mastered the art of cold email. His strategy? Conduct proper research to gain a deep understanding of who you’re emailing. This is Sachit Gupta’s story about pushing send.
Want to know how content curation fits into your marketing strategy? You’re in the right place. We put together this 25-page guide to help you learn the ins and outs of curation.
This is a story of a small ecommerce company that never did any email marketing. They were doing really well on various other digital marketing channels such as Amazon, their own site, and even social media.
Orbit Media Studios
When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain complicated topics and tricky ideas. Nothing makes a muddy post clear like a good visual.
Mail Bakery Blog
If you’ve been staying up to date on our latest blogs, you have probably picked up on the hot topic of email automation. Today, we are here to share some of our favorite email automation examples.
Search Engine Watch
Simply moving to the Internet is not enough: you need to understand what you are doing, and under the influence of coronavirus, marketing strategy is changing rapidly. I am going to explain what happens with contextual advertising, SEO, messengers, email, and social networks.