To be honest, we don’t feel like talking about email this week. The Black community is in pain. We see you. We support you. But words alone are not enough. It’s our responsibility to listen, to learn/unlearn and to act.
Here at rasa.io, we are working to observe and better understand how different forms of racism surface in our communities, workplace and actions. We are discussing how to use our abilities and resources to support the Black community, and other marginalized communities, as we work to better inform the world.
To start, we want to share anti-racism resources that people have been compiling. Here are links that we’ve found useful.
This Instagram post with 6 ways to activate beyond social media
On writing email: Always put empathy first. “The more human you can be right now, the more honest and transparent you can be at this moment, the better.” Rethink the black box. This is how others are speaking up.
Until next week.
With nearly the entire world at home, it’s an interesting time to be working in email newsletters. Email opens and engagement is as high as it’s ever been, but what is the place of these newsletters currently? Dan Oshinsky, email newsletter consultant, former director of newsletters at Buzzfeed and The New Yorker joins us to share his perspective on email newsletters during the pandemic.
These days, you would be hard pressed to find an online marketer who isn’t familiar with HubSpot. The platform is a standard bearer for online marketing, blending customer relationship management and automated marketing tools. The platform can help you build a website, manage sales funnels and even send automated email campaigns.
Want to improve email deliverability and get even more out of your campaigns? Or maybe you’re experiencing deliverability problems and would like to make sure your offer finally reaches your customers’ inboxes? Whatever the situation you’re in, this article will come in handy.
Across the U.S. the economy is reopening, but what the new normal will look like is mostly unknown. Business owners are taking bold steps and making decisive decisions to determine what comes next for their company.
Email marketing is, without a doubt, one of the best ways to grow your business. According to most reports, email delivers an astounding 4,400% return on investment, meaning that you stand to make back 44 dollars for every dollar you spend.
How are you expanding your list of email subscribers? There are easy ways to do it, and you’re probably not taking advantage. Here are some underused tactics to grow your email list for free.