Going into summer like… | June 18, 2020

Hi everyone,

Summer (officially) starts on Saturday. This is the season of going: going outside, going on vacation, going… somewhere. We’d like to go far rather than near. It’s been awhile. What does going/traveling/flying even look like during a pandemic?

On email: Emails with a human touch are trending. Adding personality is key. A new email service goes ham on decluttering the inbox. “Keeping an email visually simple – no matter how short or long it is – will go a long way in improving comprehension.” Also, advice from our podcast with John Lee Dumas of Entrepreneurs on Fire fame: Go for it. Build your email list. It’s yours to build.

Safe travels if you’re planning them. Here is an email newsletter reading list to add to your summer reading. To those fighting for justice: keep going. Otherwise, take time to go for simple joys. Like a video game that revives the thrill of jumping rope.

Until next week,

Team rasa.io

[Podcast] Pushing Send – Episode 7 with John Lee Dumas

rasa.io Blog

Ever wonder how you can use your email newsletter to move audience members from passive listening to deeper engagement? Today’s guest, a prolific business podcaster, John Lee Dumas, shares his earliest experience sending an email newsletter and how he used it to grow his online platform.

Scared of writing sleazy marketing emails? Check out this advice from Joanna Wiebe

rasa.io Blog

The first step to writing great emails? Stop being afraid of being the “sleazy email marketer,” Joanna Wiebe says. It isn’t helping. “The fear of being sleazy keeps so many marketers from doing breakthrough work,” she said

How an email newsletter can recharge your marketing agency’s outreach

rasa.io Blog

Ever wonder how you can use your email newsletter to move audience members from passive listening to deeper engagement? Today’s guest, a prolific business podcaster, John Lee Dumas, shares his earliest experience sending an email newsletter and how he used it to grow his online platform.

6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

Constant Contact

We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has high bounce rates, it can have a negative impact on your email deliverability.

Email Marketing Tactics That lead to Demand Gen Success

Benchmark

Email marketing is, without a doubt, one of the best ways to grow your business. According to most reports, email delivers an astounding 4,400% return on investment, meaning that you stand to make back 44 dollars for every dollar you spend.

How to Analyze and Act on an Unsubscribe Survey

Campaign Monitor

Email marketing is still one of the most effective ways to grow your business. Since most people check email as much as 20X a day, there’s no doubt that email campaigns are a smart marketing tactic. They’ll improve engagement with subscribers, expose your content to a broader audience, and even insulate you from Google algorithm changes and social media trends. With most people checking our email as much as 20X a day, ignoring email marketing seems like a bad idea.

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