What are you reading? It’s that perennial question that seems to surface as the days stretch longer, routines slow and we settle into summer. This is a time for doing the things that disappear from our schedules elsewhere in the year–reading, grilling, swimming, fishing. Or (especially amid a pandemic) to do nothing at all.
Back to summer reading. You could, of course, trust The New York Times or The Washington Post as your summer reading guides. Or Bill Gates. Or perhaps team rasa.io? We’ve been swapping our summer reads this week. Here are a few that made our list along with a quick three-word review.
The Tracy Crosswhite Series, by Robert Dugoni | Suspenseful homicide investigations. – Emily
“Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers,” by Geoffrey Moore | Becoming Tech Badasses. – Erica
“On Her Own Ground,” by A’Lelia Bundles | Female entrepreneur force. – Jared
“Wolf Hall,” by Hilary Mantel | Surviving Tudor England. – Jen
“Have Fun, Fight Back, And Keep The Party Going,” by Jeff O’Hara | Inspiration for entrepreneurs. – Josh
“Devil in the White City,” by Erik Larson | Stranger than fiction. – Molly
“John Adams,” by David McCullough | 1770s Travelling Sucks. – Paul
Happy reading, friends. Until next week,
The team at rasa.io
In this episode, we welcome Bill Macaitis, a marketer who is committed to taking a customer-centric approach in everything that he does. Bill has led marketing at Slack, Zendesk, and Salesforce and he talks about how he has used email to authentically engage B2B customers.
Under the right circumstances, B2B marketing can be very effective. Indeed, B2B companies can benefit from a strong marketing strategy –– regardless of their industry or level of niche appeal. On that note, email campaigns are often a substantial aspect of a successful B2B marketing plan.
Marketing AI Institute
If you’re like most people, you probably subscribe to at least a few email newsletters each week. There are some email newsletters that you read on the regular, some that you never open and even a few you’ve opted out of completely.
Orbit Media Studios
What is an email address of an ideal customer worth to you? It’s not a stretch to presume the answer is: a lot. According to a Litmus survey, the average return on investment of email marketing is 38:1. Your email list is precious, and email addresses have become a valuable currency.
Convince & Convert
Email marketing is, without a doubt, one of the best ways to grow your business. According to most reports, email delivers an astounding 4,400% return on investment, meaning that you stand to make back 44 dollars for every dollar you spend.
One of the initiatives I work on with our clients here at Convince & Convert is marketing automation vendor selection. Based on our experience in this space, here is the process we use to choose the best marketing automation platform for your business.