Hi everyone,
What are you reading? It’s that perennial question that seems to surface as the days stretch longer, routines slow and we settle into summer. This is a time for doing the things that disappear from our schedules elsewhere in the year–reading, grilling, swimming, fishing. Or (especially amid a pandemic) to do nothing at all.
On reading email: Email app Hey continues to make waves. Will email ever be fun again? The pandemic has some firms rethinking email.
Back to summer reading. You could, of course, trust The New York Times or The Washington Post as your summer reading guides. Or Bill Gates. Or perhaps team rasa.io? We’ve been swapping our summer reads this week. Here are a few that made our list along with a quick three-word review.
- The Tracy Crosswhite Series, by Robert Dugoni | Suspenseful homicide investigations. – Emily
- “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers,” by Geoffrey Moore | Becoming Tech Badasses. – Erica
- “On Her Own Ground,” by A’Lelia Bundles | Female entrepreneur force. – Jared
- “Wolf Hall,” by Hilary Mantel | Surviving Tudor England. – Jen
- “Have Fun, Fight Back, And Keep The Party Going,” by Jeff O’Hara | Inspiration for entrepreneurs. – Josh
- “Devil in the White City,” by Erik Larson | Stranger than fiction. – Molly
- “John Adams,” by David McCullough | 1770s Travelling Sucks. – Paul
Happy reading, friends. Until next week,
Team rasa.io
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One of the initiatives I work on with our clients here at Convince & Convert is marketing automation vendor selection. Based on our experience in this space, here is the process we use to choose the best marketing automation platform for your business.