Recent Press

Women in Business Feature

Paper Bag Daily

Here at PBD, we’re very passionate about the e-mail newsletter movement. Well-crafted email campaigns have not only become a staple in brand strategy but in some instances like The Hustle or The Skimm (and of course Paper Bag Daily), an entire business in itself. Everything is changing about how we take in information. And behind the scenes is an entire industry making that possible. Rasa.io is one of the companies changing the way you push send.

New Orleans Tech Leaders Offer Their Products and Software for Free

Biz New Orleans

The rasa.io team is offering free, unlimited access to its newsletter technology to anyone who wants to send out a COVID-19 related newsletter, no matter the size of the email distribution list and how often they want to send the letter. More than 1,000 organizations have signed up to use rasa.io to send regular newsletters, so rasa.io is using its worldwide footprint to help reach more people with reliable COVID-19 content.

Tech Leaders Get Creative, Help New Orleanians Manage the COVID-19 Crisis

Silion Bayou

To improve communication and stop the spread of misinformation, New Orleans tech companies are offering their software for free for the duration of the COVID-19 crisis. 

N.O. Company Offers Free AI-Powered Email Newsletter Platform

Biz New Orleans

Local tech company rasa.io announced the release of a free, self-service newsletter platform to businesses and nonprofits who want to create personalized email content based on subscribers’ individual interests.

rasa.io Launches Second-Generation AI Powered Newsletter Platform

Silicon Bayou News by Julia Ballard

New Orleans-based software company rasa.io uses artificial intelligence to send smart newsletters, meaning a unique newsletter to every subscriber. The company rolled out their second-generation, completely customized newsletter platform earlier this month. 

Podcasts

Tech Investor Entrepreneur | Amith Nagarajan

EO 360°: A podcast by the Entrepreneurs’ Organization

Starting a business is already a monumental task–but creating a highly successful one at age 17 is even more harrowing! But, that’s exactly what Amith Nagarajan was able to do with his company, Aptify. Aptify is a purpose-driven company that provides technology and services to those that need it around the world. Listen in as Amith shares his incredible story–from learning to code at 8 years old, to creating Aptify at 17, and then ultimately to selling it to a highly respected company in the industry.

EP103: The Secrets of a Perfect Email Newsletter with Amith Nagarajan, Founder of rasa.io

Digital Marketer

Email newsletters have slyly made their comeback and now that everyone seems to have one, the question is—how do we make a newsletter that stands out from the crowd? In this episode, Amith Nagarajan, founder at rasa.io, explains why newsletters are so effective, how to be an active and empathetic ear towards your customers, and how to use your newsletter to build relationships and drive sales.

Dog Dating Email

It’s New Orleans

On this edition of out to Lunch, Peter Ricchiuti and Christiaan Mader discuss the daily ritual of deleting email, but not dog dating email.

 

The Brief: AI-powered email marketing based on user behavior

The Brief by Spectrum Labs

We dive into the world of AI-fueled email marketing with Amith Nagarajan, Executive Chairman and Founder of rasa.io. Rasa.io is the first-ever platform to create “smart newsletters” based on user behavior and artificial intelligence.

LSB 10 – OZ’s, Smart Newsletters & Remote Work Jimmy Flores, Amith Nagarajan & Dr. Alison Macintyre

Life.Style.Business by Launch Pad

We dive into the world of AI-fueled email marketing with Amith Nagarajan, Executive Chairman and Founder of rasa.io. rasa.io is the first-ever platform to create “smart newsletters” based on user behavior and artificial intelligence.

As Featured On…

7 Ways to Improve Content Strategy with Data

Content strategy is a game-changing part of marketing. But it can be incredibly time-consuming to plan months of content in advance—not to mention the background work, like detailed persona research, content auditing, and evaluating competitors. And many marketers struggle with this process.

 

4 Ways to Save Time on Email Newsletters

Nobody likes to realize they’re wasting their time. But some interesting statistics show that marketers might be spending far too much time on emails. Get this:

 

This Is Why You Should Stop Doing Newsletters Manually

Ever played darts? Ever played darts… blindfolded? Odds are, you’re not hitting a bullseye when you have no visibility into your target. Sure, you might have a general sense for the direction you need to throw. And you might even get lucky once in a while. But you’re definitely not going to win that game.

 

Recharge Your Email Marketing Strategy For The 21st Century

Here are a few things to think about to ensure your business is taking full advantage of this proven and growing channel.

 

Why Most Newsletters Stink And How To Make Sure Yours Delivers Reader Value

Seek to deliver more value than you extract, and readers will stick with you for the long haul.