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As Featured On: Forbes
By now, the evidence is clear: Compelling content is a crucial part of any marketing strategy.
Here are a few things to think about to ensure your business is taking full advantage of this proven and growing channel.
Seek to deliver more value than you extract, and readers will stick with you for the long haul.
Latest News & Press
With an average open email rate of 18.0% in 2020, it’s not like marketing teams are crushing this email thing. Wait, isn’t 18% pretty good? We get that standards are low here, for sure. Bottom-line? Email remains a priority.
Here at PBD, we’re very passionate about the e-mail newsletter movement. Well-crafted email campaigns have not only become a staple in brand strategy. Everything is changing about how we take in information. And behind the scenes, rasa.io is one of the companies changing the way you push send.
The rasa.io team is offering free, unlimited access to its newsletter technology to anyone who wants to send out a COVID-19-related newsletter, no matter the size of the email distribution list and how often they want to send the letter.
To improve communication and stop the spread of misinformation, New Orleans tech companies are offering their software for free for the duration of the COVID-19 crisis.Â
Local tech company rasa.io announced the release of a free, self-service newsletter platform to businesses and nonprofits who want to create personalized email content based on subscribers’ individual interests.
Silicon Bayou News by Julia Ballard
New Orleans-based software company rasa.io uses artificial intelligence to send a Smart Newsletterâ„¢, meaning a unique newsletter to every subscriber.Â
Podcasts
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth, achieve business, and career success. Hear from our very own Erica Salm Rench, an innovative marketer, as they walk through their career path and discuss the challenges of their current roles.Â
In this episode, Jenni continues her series about how to solicit stock donations from your supporters. We will learn some tips for improving your direct mail fundraising campaigns. Finally, we chat with Erica from rasa.io about how to improve your email newsletters to engage supporters.
In this episode of The GeekNarrator podcast I have invited Paul Christmann who has almost 30 years of experience in the Software Industry, to talk about NFRs. This is great discussion for anyone who is interested in learning about approaching NFRs the right way.
EO 360°: A podcast by the Entrepreneurs’ Organization
Amith is the founder of rasa.io – a company that makes it incredibly easy for any business to send a great newsletter. Rasa.io is a platform that is easy to use and automates the steps in creating a newsletter to allow anyone to send a fantastic newsletter on a frequent basis.
EO 360°: A podcast by the Entrepreneurs’ Organization
Starting a business is already a monumental task–but creating a highly successful one at age 17 is even more harrowing! Listen in as Amith shares his incredible story–from learning to code at 8 years old, to creating Aptify at 17, and then ultimately to selling it to a highly respected company in the industry.
The DigitalMarketer Podcast • Scalable Media Network
How do we make a newsletter that stands out from the crowd? In this episode, Amith Nagarajan, founder at rasa.io, explains why newsletters are so effective, how to be an active and empathetic ear towards your customers, and how to use your newsletter to build relationships and drive sales.
It’s New Orleans •
Out To Lunch
On this edition of out to Lunch, Peter Ricchiuti and Christiaan Mader discuss the daily ritual of deleting email, but not dog dating email.
The Brief by Spectrum Labs
We dive into the world of AI-fueled email marketing with Amith Nagarajan, Executive Chairman and Founder of rasa.io; rasa.io is the first-ever platform to create a Smart Newsletterâ„¢ based on user behavior and artificial intelligence.
Life.Style.Business by Launch Pad
We dive into the world of AI-fueled email marketing with Amith Nagarajan, Executive Chairman and Founder of rasa.io. rasa.io is the first-ever platform to create a Smart Newsletterâ„¢ based on user behavior and artificial intelligence.
As Featured On – Marketing AI Institute
You keep hearing about how your business needs to start understanding and leveraging artificial intelligence. With AI’s ability to create and deliver content at scale while freeing up your team to spend more time on creative tasks—it’s a no brainer.
Content strategy is a game-changing part of marketing. But it can be incredibly time-consuming to plan months of content in advance—not to mention the background work, like detailed persona research, content auditing, and evaluating competitors. And many marketers struggle with this process.
Nobody likes to realize they’re wasting their time. But some interesting statistics show that marketers might be spending far too much time on emails. Get this:
This Is Why You Should Stop Doing Newsletters Manually
Ever played darts? Ever played darts… blindfolded? Odds are, you’re not hitting a bullseye when you have no visibility into your target. Sure, you might have a general sense for the direction you need to throw. And you might even get lucky once in a while. But you’re definitely not going to win that game.Â