If we’ve learned anything from 2020, it’s that email marketing is alive and well. According to a study by Mailchimp, email clickthrough rates have...
Drive Membership Growth for your Association: A Guide to Email Marketing
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Email Marketing Best Practices That Drive Results For Your Association
How to use a weekly email newsletter to cultivate connections with your membership If you handle communications for your trade association, chances...
Don’t Treat All Prospects the Same: Tips for Targeted Recruitment
Not all prospective members are at the same level of engagement. Some are just learning about your association; others are aware of what you do and...
How to Add More Punch to Your Member-Get-a-Member Program
Personal recommendations still carry the most weight when it comes to convincing people to make a purchase or try an activity. Online presence and...
7 Keys to Driving More Member Referrals
Peer-to-peer referrals are consistently rated by associations as one of their most successful recruitment tactics. To give your referral strategy a...
How To Fine-Tune Your Member Nurturing Strategy
Member recruitment is a never-ending job in association management. Is your strategy for pursuing leads as effective as it could be? It can take...
How to Host Virtual Meetings in a Time of Screen Fatigue
Meetings are a crucial aspect of the work your association does and likely a primary source of revenue. Annual meetings, trade shows and expos are...
3 Habits of Associations That Are Thriving in the Digital Age
Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Today, they’re competing...
How to Keep Your Newest Members Happy
You’ve done the hard work of recruiting a new member and closing the deal. It was likely a team effort, with effective outreach by marketing,...
5 Ways to Improve Your Student Member Engagement Right Now
Associations that offer student memberships have the opportunity to capture new members at the start of their careers. According to Marketing...
4 Questions to Refocus Your Peer-to-Peer Referral Strategy and Grow Membership
Member-get-a-member campaigns, where you ask current members to help recruit their contacts, can be an effective way to leverage the power of...
Why It’s Time to Prioritize Your Association’s Volunteer Outreach
Not only are volunteers an integral part of most associations’ operational and strategic efforts, they are typically some of the most involved...