by Emily Dowd | Feb 27, 2020 | Content Marketing, Email Newsletter, Engagement, personalization
Do you know what it’s like when you meet someone and after a while, you ask yourself when that person is going to stop talking about themselves on and on? We’ve probably all had that experience. How likely would you want to hang out with a person if droning on and on...
by Jared Loftus | Jan 30, 2020 | Artificial Intelligence, Banking, Email Newsletter, Marketing
Originally posted on Marketing AI Institute website Most people have played darts, but have you ever played darts with a blindfold on? The odds are good that you’re not going to hit a bullseye when you can’t see your target. Sure, you might have a general sense...
by newrasa | Apr 9, 2019 | Artificial Intelligence, Associations, Case Study, Engagement, personalization
We began working with the American Society for Microbiology (ASM) in early 2018. ASM set out to achieve three primary goals when beginning our newsletter partnership: To increase newsletter engagement via open and click-through rates. To personalize newsletter content...
by newrasa | Mar 13, 2019 | Artificial Intelligence, Case Study, Community, Engagement, strategy
Petra Coach provides a coaching service for companies interested in improving their growth rate, profitability, valuation and sustainability. Each Petra coach teaches their clients how to implement a culture that aligns their operating principals with their core...
by newrasa | Oct 22, 2018 | Artificial Intelligence, Engagement, Infographic
AI for member engagement Every time you engage with your social media platforms, they become a little better at understanding what you want to see, which affects the content that they present to you. So, it is no coincidence that the product you were recently...
