Get More SalesLeadsTractionReferralsClientsCalls
from Your Email List
Sell more properties by capturing and nurturing your prospects and clients automatically.
Investing in relationships is key to unlocking long-term success. Email newsletters are designed to deliver useful information directly to your audience and to cultivate relationships with past, present and potential clients.
Give your audience more of what they want.
Grow engagement and strengthen relationships with your customers
Your customers engage with you in a number of ways, some prefer to meet you in person, others are active on social media – but everyone uses email. Email will always be the most efficient and reliable way to keep in touch with your target audience.
You must be a regular and relevant presence in their lives.
Our platform engages your customers through curated content and builds relationships automatically.
Nurturing leads between buying cycles
Like most relationship building, converting a prospect into a client requires consistent and meaningful outreach.
Think of an email nurturing as the digital equivalent to follow-up calls and mailers.
Whether they’re sent weekly, bi-weekly or monthly, email newsletters are an effective way to reach leads on a regular basis without launching into your sales pitch. The best email newsletters have a personal touch and seek to educate, sharing articles, videos, guides and other resources potential clients might find helpful.
Be the reason they’re ready to close.
Increase client referrals
The real estate buying cycle isn’t as fast as it used to be. The typical American homeowner now expects to stay in their home for a median of 13 years, the highest tenure rate seen in years.
This makes it crucial for real estate agents to find creative ways to market themselves in between buying cycles.
Converting referrals into clients takes hard work and dedication. In return, you get a client base that trusts and respects your work. Take time to invest in those relationships to get better leads and sell more homes.
After the sale
Real estate is a relationship business. Your relationship with your client doesn’t end after closing. Use an email newsletter to keep up with former clients and continue to share useful information.
This keeps you in their inbox so when that friend of a client needs a house, you’re the person they recommend.
Don’t take our word for it, listen to a few of our happy users.
How does a smart newsletter work?
Watch this quick explanatory video to find out
Or ask your own questions at a webinar
Got more questions about marketing for real estate agents?
If your question isn’t answered below, send us an email at hello@rasa.io.
What should a real estate marketing strategy include?
agents are sellers. It’s in your DNA. But your shouldn’t be about making sales. Your should be about building a relationship with people, people who may eventually want to buy a home as well as people who aren’t looking to buy and perhaps won’t be for a long while.
Why should a real estate agent invest in an email newsletter?
Isn’t email more 2000 than 2020? A solid 93% of real estate agents say they prefer email when it comes to talking to clients, according to a 2018 National Association of Realtors study.
And email newsletters are evolving. That’s because technology, ranging from simple GIFs to artificial intelligence (like what we do here at rasa.io), is making it easier to build smarter, more personalized email newsletters. More personalized means more meaningful.
What should real estate agents talk about in an email newsletter?
Don’t underestimate the treasure trove of knowledge you bring to the table as a real estate agent. A big part of selling homes is keeping tabs on housing trends at the national, state, local and neighborhood levels. Your audience wants to know about some of those trends as well. Make it a point to share insider information, without going too far into the weeds.
Take a breath. That doesn’t mean that you need to sit down and start typing out dozens of blog posts explaining tough topics. Much of the content you’re looking for is already online, but your audience may not be seeing it. It’s up to you to share it with them, and an email newsletter is an effective way to do that.
In your reading and research, look out for articles, videos and other content that do a good job at explaining big-picture trends or key real estate topics as you’re doing your regular industry reading. (This process, by the way, is called curation and it’s crucial. Check out our content curation guide to help you get started curating quality content the right way.)
Many real estate agents already send emails that highlight their current listings or feature interesting homes on the market. Your email newsletter is an opportunity to do something different. Focus on sharing information about the news and topics people care about when buying or selling a home. For example, details on schools, restaurants and events in their neighborhood. Or what buying a home means for their financial future, both near- and long-term. Or the right time to renovate a kitchen.
What is the most preferred form of communication between real estate agents and their clients?
Many agents already send that highlight their current listings or feature interesting homes on the market. An is an opportunity to do something different. Focus on sharing information about the news and topics people care about when buying or selling a home. For example, details on schools, restaurants and events in their neighborhood. Or what buying a home means for their financial future, both near- and long-term. Or the right time to renovate a kitchen.
How does a real estate agent start an email newsletter?
If you already have an email list of customers, congrats! You have a built-in audience who wouldn’t mind hearing from you. If you don’t, getting started is as simple as asking. Ask new and existing customers if you could email them a weekly newsletter with useful information related to the local real estate market. Not sales pitches or promos, but articles, videos and other content that you think they would find useful.
Where can I learn more about crafting email newsletters?
With a thoughtful approach, email newsletters are an effective way to connect with your clients on a regular basis outside the context of a sale. It’s about holding a conversation.
Want to learn more about how to craft successful email newsletters? Our Pushing Send blog has a whole section on email newsletters for you to peruse.
We also suggest taking a look at this Placester roundup of real estate email newsletter ideas with real-life examples from others in the industry.
Last, for a deeper dive into the fundamentals of curating content, check out our guide on content curation.
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