How does a smart newsletter work?
What should a real estate marketing strategy include?
shouldn’t be about making sales. Your should be about building a relationship with people, people who may eventually want to buy a home as well as people who aren’t looking to buy and perhaps won’t be for a long while. agents are sellers. It’s in your DNA. But your
Why should a real estate agent invest in an email newsletter?
Isn’t email more 2000 than 2020? A solid 93% of real estate agents say they prefer email when it comes to talking to clients, according to a 2018 National Association of Realtors study.
And email newsletters are evolving. That’s because technology, ranging from simple GIFs to artificial intelligence (like what we do here at rasa.io), is making it easier to build smarter, more personalized email newsletters. More personalized means more meaningful.
What should real estate agents talk about in an email newsletter?
Don’t underestimate the treasure trove of knowledge you bring to the table as a real estate agent. A big part of selling homes is keeping tabs on housing trends at the national, state, local and neighborhood levels. Your audience wants to know about some of those trends as well. Make it a point to share insider information, without going too far into the weeds.
Take a breath. That doesn’t mean that you need to sit down and start typing out dozens of blog posts explaining tough topics. Much of the content you’re looking for is already online, but your audience may not be seeing it. It’s up to you to share it with them, and an email newsletter is an effective way to do that.
In your reading and research, look out for articles, videos and other content that do a good job at explaining big-picture trends or key real estate topics as you’re doing your regular industry reading. (This process, by the way, is called curation and it’s crucial. Check out our content curation guide to help you get started curating quality content the right way.)
Many real estate agents already send emails that highlight their current listings or feature interesting homes on the market. Your email newsletter is an opportunity to do something different. Focus on sharing information about the news and topics people care about when buying or selling a home. For example, details on schools, restaurants and events in their neighborhood. Or what buying a home means for their financial future, both near- and long-term. Or the right time to renovate a kitchen.
What is the most preferred form of communication between real estate agents and their clients?
Many is an opportunity to do something different. Focus on sharing information about the news and topics people care about when buying or selling a home. For example, details on schools, restaurants and events in their neighborhood. Or what buying a home means for their financial future, both near- and long-term. Or the right time to renovate a kitchen. agents already send that highlight their current listings or feature interesting homes on the market. An
How does a real estate agent start an email newsletter?
If you already have an email list of customers, congrats! You have a built-in audience who wouldn’t mind hearing from you. If you don’t, getting started is as simple as asking. Ask new and existing customers if you could email them a weekly newsletter with useful information related to the local real estate market. Not sales pitches or promos, but articles, videos and other content that you think they would find useful.
Where can I learn more about crafting email newsletters?
With a thoughtful approach, email newsletters are an effective way to connect with your clients on a regular basis outside the context of a sale. It’s about holding a conversation.
Want to learn more about how to craft successful email newsletters? Our Pushing Send blog has a whole section on email newsletters for you to peruse.
We also suggest taking a look at this Placester roundup of real estate email newsletter ideas with real-life examples from others in the industry.
Last, for a deeper dive into the fundamentals of curating content, check out our guide on content curation.