rasa.io and UpContent: Personalization vs. Control in Email Marketing Webinar
We’ve all seen the statistics. The ability to bring the right content to the right person at the right time has never been more important. But is that best achieved through personalizing to the subscriber’s interests or ensuring that all communication reflects your brand’s voice and insights?
Jared Loftus, COO of rasa.io, and Scott Rogerson, CEO of UpContent, debate the virtues of personalization and control in email marketing content. Can these approaches be reconciled to maximize campaign ROI for both sender and recipient?