Increase your member ROI
Transform your member engagement with personalized newsletters
Generic, one-size-fits-all communications don’t work. When members don’t find relevant value in your communications, they disengage—resulting in lower event attendance, decreased non-dues revenue, and ultimately, member attrition. Transform member engagement with by creating a unique newsletter experience for each member.
Over 500 clients spanning 3 countries trust rasa.io
Make your newsletter smart like ASAE
ASAE uses rasa.io technology to power its daily newsletter and wants to help bring the technology to the global association community.
Similar to many organizations, ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The Artificial Intelligence (AI) within the rasa.io product enables ASAE to individualize their email content for each reader and simultaneously absorb valuable insights from how those members engage with the content that is delivered.
"The rasa.io technology is a true innovation for ASAE, the first killer app in AI for associations."
– Reggie Henry
ASAE Chief Information and Engagement Officer
"Over many decades, the marketer’s dream has been to get to a 'Segment of One.' We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner."
– Robb Lee
ASAE Chief Marketing and Communications Officer
"Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game-changer for ASAE."
– John Graham
President and CEO, ASAE
Association
Julie Shoop
Chief Content Officer at ASAE
“So, I urge you if you’re considering doing your newsletter a little bit differently* that you consider rasa – we’ve been very happy working with them and it’s been a great experience.”
*What does Julie mean by differently? “Our readers each receive a newsletter that highlights content that is particularly of interest to them using the A.I. technology.”