Ready to make your newsletter smart?
Send valuable insights automatically based on the way your members engage with the content you deliver.
With an average of 4.9 stars on G2, our users love to brag about the growth of their email engagement.
Make your newsletter smart like ASAE.
ASAE uses rasa.io technology to power its daily newsletter and wants to help bring the technology to the global association community.
ASAE and rasa.io began working together to increase engagement for ASAE’s Associations Now Daily News, which is delivered to 50,000 people.
Similar to many organizations, ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The Artificial Intelligence (AI) within the rasa.io product enables ASAE to individualize their email content for each reader and simultaneously absorb valuable insights from how those members engage with the content that is delivered.
John Graham, President and CEO of ASAE reports: “Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game changer for ASAE.”
Are you ready to make your email newsletter smart?
Begin today.
"The rasa.io technology is a true innovation for ASAE, the first killer app in AI for associations."
– Reggie Henry
ASAE Chief Information and Engagement Officer
"Over many decades, the marketer’s dream has been to get to a 'Segment of One.' We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner."
-Robb Lee
ASAE Chief Marketing and Communications Officer
"Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game-changer for ASAE."
-John Graham
ASAE President and CEO
Association
Julie Shoop
Chief Content Officer at ASAE
“So, I urge you if you’re considering doing your newsletter a little bit differently* that you consider rasa – we’ve been very happy working with them and it’s been a great experience.”
*What does Julie mean by differently? “Our readers each receive a newsletter that highlights content that is particularly of interest to them using the A.I. technology.”
Read more from the Pushing Send Blog!
The Company That Associations Trust Most, Trusts rasa.io to Help Clients Move Upward, Onward, and Forward
The Association Partner is a company that helps associations generate massive amounts of non-dues revenue through advertising sales, sponsorships, corporate partnerships, strategic alliances, and more. The Association Partner works with its clients to cultivate...
These Six Incredibly Useful Benefits of rasa.io Will Boost Your Engagement Almost Instantly
Regardless of the size of your organization, your specific industry, or your overall goals, keeping your audience engaged is crucial to long-term success. That is why your organization must continually strive to be a regular, relevant presence in the lives of your...
How To Improve Member Engagement: An Actionable Guide for Associations
As an organization, you should continually strive to pull in new members. However, membership retention is crucial to sustaining and growing your member base. A high retention rate reduces turnover and provides your association with steady income through regular dues...
The Story Behind Four Emailers That Leveled Up with AI-Personalized Newsletters
We have customers in every field from health, sciences, medicine, law, engineering, therapy and wellness, design, HR and staffing, education, crypto, associations, and more. Today, we’re looking at four amazing longtime users! ASAE - "ASAE is the essential...
5 Ways to Welcome New Members to Your Association
How your association welcomes its new members is crucial, not only to fostering long-lasting relationships but to ensure that you retain association memberships over time. The key is to fashion a friendly, warm, and welcoming environment - that includes a digital...
3 Habits of Associations That Are Thriving in the Digital Age
Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Today, they’re competing for attention against the likes of Google and Facebook. Members can access a flood of content for free online, which...