We’re ready to make your newsletter smart.
ASAE community members will receive a 20% discount on their first year of rasa.io service by signing up here.
Make your newsletter smart like ASAE.
ASAE uses rasa.io technology to power its daily newsletter and wants to help bring the technology to the global association community.
ASAE and rasa.io began working together to increase engagement for ASAE’s Associations Now Daily News, which is delivered to 50,000 people.
Similar to many organizations, ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The Artificial Intelligence (AI) within the rasa.io product enables ASAE to individualize their email content for each reader and simultaneously absorb valuable insights from how those members engage with the content that is delivered.
John Graham, President and CEO of ASAE reports: “Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game changer for ASAE.”
Are you ready to make your email newsletter smart?
Begin today.
Read more from the Pushing Send Blog!
How To Improve Member Engagement: An Actionable Guide for Associations
As an organization, you should continually strive to pull in new members. However, membership retention is crucial to sustaining and growing your member base. A high retention rate reduces turnover and provides your association with steady income through regular dues...
The Story Behind Four Emailers That Leveled Up with AI-Personalized Newsletters
We have customers in every field from health, sciences, medicine, law, engineering, therapy and wellness, design, HR and staffing, education, crypto, associations, and more. Today, we’re looking at four amazing longtime users! ASAE - "ASAE is the essential...
5 Ways to Welcome New Members to Your Association
How your association welcomes its new members is crucial, not only to fostering long-lasting relationships but to ensure that you retain association memberships over time. The key is to fashion a friendly, warm, and welcoming environment - that includes a digital...
3 Habits of Associations That Are Thriving in the Digital Age
Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Today, they’re competing for attention against the likes of Google and Facebook. Members can access a flood of content for free online, which...
How to Keep Your Newest Members Happy
You’ve done the hard work of recruiting a new member and closing the deal. It was likely a team effort, with effective outreach by marketing, targeted recruitment and follow-up by membership and great experiences planned by events staff. But collecting dues from a new...
5 Ways to Improve Your Student Member Engagement Right Now
Associations that offer student memberships have the opportunity to capture new members at the start of their careers. According to Marketing General’s 2020 Membership Marketing Report, 51% of associations offer a student membership, but only 17% of those students on...