Ready to make your newsletter smart?
Send valuable insights automatically based on the way your members engage with the content you deliver.
Make your newsletter smart like ASAE.
ASAE uses rasa.io technology to power its daily newsletter and wants to help bring the technology to the global association community.
ASAE and rasa.io began working together to increase engagement for ASAE’s Associations Now Daily News, which is delivered to 50,000 people.
Similar to many organizations, ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The Artificial Intelligence (AI) within the rasa.io product enables ASAE to individualize their email content for each reader and simultaneously absorb valuable insights from how those members engage with the content that is delivered.
John Graham, President and CEO of ASAE reports: “Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game changer for ASAE.”
Are you ready to make your email newsletter smart?
"The rasa.io technology is a true innovation for ASAE, the first killer app in AI for associations."
– Reggie Henry
ASAE Chief Information and Engagement Officer
"Over many decades, the marketer’s dream has been to get to a 'Segment of One.' We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner."
ASAE Chief Marketing and Communications Officer
"Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game-changer for ASAE."
ASAE President and CEO
Chief Content Officer at ASAE
“So, I urge you if you’re considering doing your newsletter a little bit differently* that you consider rasa – we’ve been very happy working with them and it’s been a great experience.”
*What does Julie mean by differently? “Our readers each receive a newsletter that highlights content that is particularly of interest to them using the A.I. technology.”
Read more from the Pushing Send Blog!
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