ASAE and rasa.io Partnership Bring Smart Newsletters to Associations Worldwide

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An ASAE – rasa.io partnership

ASAE: The Center for Association Leadership in Washington, D.C., which has more than 42,000 members who lead and manage more than 7,300 associations all across the globe and rasa.io have partnered together to bring AI and smart newsletters to associations around the globe. They will use rasa.io technology to power its daily newsletter as well as bring rasa.io technology to the global association community.

ASAE and rasa.io began working together in early 2018 to increase engagement for their Associations Now Daily News, which has a circulation of 50,000 people.

rasaio_ASAE Case Study_Page_1

A new, smart, AI-powered newsletter

Similar to many organizations, the ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The artificial intelligence within the rasa.io product enables them to individualize their email content for each reader. Also, they can simultaneously absorb valuable insights from the way their members engage with the content they deliver.

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"The rasa.io technology is a true innovation for ASAE, the first killer app in AI for associations."

– Reggie Henry

ASAE Chief Information and Engagement Officer

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"Over many decades, the marketer’s dream has been to get to a 'Segment of One.' We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner."

-Robb Lee

ASAE Chief Marketing and Communications Officer 

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"Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game-changer for ASAE."

-John Graham

ASAE President and CEO

Association

Julie Shoop

Chief Content Officer at ASAE

“So, I urge you if you’re considering doing your newsletter a little bit differently* that you consider rasa – we’ve been very happy working with them and it’s been a great experience.”

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