ASAE and rasa.io Form a Partnership to Bring Smart Newsletters to Associations Worldwide

An ASAE – rasa.io partnership

ASAE: The Center for Association Leadership, which has more than 42,000 members who lead and manage more than 7,300 associations all across the globe and rasa.io have partnered together to bring AI and smart newsletters to associations around the globe. ASAE will use rasa.io technology to power its daily newsletter as well as bring rasa.io technology to the global association community.

ASAE and rasa.io began working together in early 2018 to increase engagement for ASAE’s Associations Now Daily News, which has a circulation of 50,000 people.

A new, smart, AI-powered newsletter

Similar to many organizations, the ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The artificial intelligence within the rasa.io product enables ASAE to individualize their email content for each reader. Also, they can simultaneously absorb valuable insights from the way their members engage with the content they deliver.

“Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game-changer for ASAE.”

– John Graham, ASAE President and CEO

“The rasa.io technology is a true innovation for ASAE, the first killer app in AI for associations.”

– Reggie Henry, ASAE Chief Information and Engagement Officer

“Over many decades, the marketer’s dream has been to get to a ‘Segment of One.’ We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner.”

– Robb Lee, ASAE Chief Marketing and Communications Officer

Make your newsletter smart today

In addition to using rasa.io for its own newsletter, ASAE and rasa.io have agreed to provide a discount on the rasa.io product to members of the ASAE community. Visit www.rasa.io/asae to learn more. Read the full impact of ASAE’s adoption of AI technology to power their email newsletters here.

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