3 Ways AI Increases Engagement

AI for member engagement Every time you engage with your social media platforms, they become a little better at understanding what you want to see, which affects the content that they present to you. It is no coincidence that the product you were recently searching...

Algorithms for Engagement: AI to Personalize Your Email Newsletter

Constructing the most engaging newsletter At rasa.io, we believe that newsletters containing relevant content create higher subscriber – or member – engagement. Put simply: people interact with email when it brings them the information they want. We have...

3 Common Email Mistakes to Avoid

Email isn’t dead, but we should still work to improve it To quote a recent post on email engagement from ASAE’s Associations Now: “The good news is that email isn’t dead. Far from it, really.” According to a recent study done by Adobe, we check our email often, very...