How to Engage Association Members in the Digital Age
Recent research on association membership recruitment has found that email has surpassed events and in-person meetings as the...
How to Use Testimonials in Your Nonprofit Email Campaign
Have you ever opened an email and felt connected because it featured a real person and their story? If you’re a parent and see...
4 Unique Ways to Personalize Communications Using AI
Consider this: An association for environmental professionals tests a new strategy when it sends its quarterly newsletter. Each...
4 Tips for Implementing New Association Technology
Is your association being held back by outdated systems, siloed data, or clunky member experiences? You're not alone! Many...
4 Types of Content to Include in Your Volunteer Newsletter
Whether they’re helping to run events, assisting with administrative tasks, or acting as ambassadors for your association,...
7 Types of Event Marketing Content to Boost Registrations
If your association wants to increase event registrations, simply sharing the logistics isn't enough. Even if your association’s...
HubSpot Just Made ChatGPT Actually Useful for CRM Analysis
Let me state for the record: I've been waiting for an integration like this for months. HubSpot recently launched the first CRM...
4 Elements of an Effective Marketing Email Template
You know that feeling when you open your inbox in the morning and see a deluge of unread emails, bad subject lines, and an...
Re-Engaging Lost Members: What You Need to Know + 4 Tips
Associations and other membership organizations often focus on recruitment — and for good reason. Acquiring a new member is...









