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[Podcast] Pushing Send Episode 22 – Peter Cooper

Peter Cooper How the founder of an email newsletter network with over 500,000 subscribers built his network, how it's changed over the past 10 years, and how to cultivate a loyal audience. This is Peter Cooper's story about Pushing Send.Peter...

Don’t Treat All Prospects the Same: Tips for Targeted Recruitment

Not all prospective members are at the same level of engagement. Some are just learning about your association; others are aware of what you do and are involved with some aspect...

5 Tactics to Take Real Estate Prospects From Curious to Client

There’s a growing amount of research that shows people are tired of being advertised to. Today, more real estate agents are shifting their outreach from traditional outbound...

[Podcast] Pushing Send Episode 21 – Marcus Sheridan

Marcus Sheridan How one internationally known content marketing expert, as well as a master salesman, thinks about using email and video for sales-based communication. This is...

How to Add More Punch to Your Member-Get-a-Member Program

Personal recommendations still carry the most weight when it comes to convincing people to make a purchase or try an activity. Online presence and...

[Podcast] Pushing Send Episode 20 – Dave Verwer

Dave Verwer How the publisher of a niche email newsletter changed the trajectory of his career. Dave explains the origin story behind his...

7 Keys to Driving More Member Referrals

Peer-to-peer referrals are consistently rated by associations as one of their most successful recruitment tactics. To give your referral strategy a...

[Podcast] Pushing Send Episode 19 – David Hieatt

David Hieatt How the co-founder of an iconic global denim brand used an email newsletter to literally save his business and then went on to write a...

6 Ways to Add Value for Real Estate Clients Well After Closing Day

One of the best parts about working in real estate? Sharing in the joy (and relief) clients feel as they sign their last bit of paperwork on closing...

[Podcast] Pushing Send Episode 18 – Liz Willits

Liz Willits How an email marketing expert, who's worked at AWeber, one of the earliest email automation platforms, reveals some of the ways we...

4 Tips to Take Your Real Estate Leads From Cold to Hot

Recognizing when a real estate prospect is getting ready to move off the sidelines and jump into the market is tough. It takes experience to get the...

[Podcast] Pushing Send Episode 17 – David Newman

David Newman How a consultant and coach who's been using email for decades hit an inflection point and took his business from six figures to well...

[Podcast] Pushing Send Episode 16 – Val Geisler

Val Geisler How a well-known copywriter and email geek, who is on a mission to help marketers honor the human experience through email messaging....

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