What do you do, exactly? If you own or work for a marketing agency, chances are you’ve had to field that question a handful of times. Most people get the basics of marketing work, but, when it comes to the range of services and areas of focus of...
Email Marketing
How to leverage both HubSpot and rasa.io to build lasting relationships
These days, you would be hard pressed to find an online marketer who isn’t familiar with HubSpot. The platform is a standard bearer for online marketing, blending customer...
How to leverage both Mailchimp and rasa.io to build lasting relationships
If you send emails to large groups, chances are you’ve at least heard of Mailchimp, if not joined the hundreds of thousands of people who use it. The platform has set the...
Is There a Promising Future for Email Newsletters?
If you’re like most people, you probably subscribe to at least a few email newsletters each week. There are some email newsletters that you read on the regular, some that you...
Want to reach more people? Get familiar with these 3 types of marketing emails
Email marketing is one of the most accessible and efficient ways for small businesses to talk to their existing customers. But how do you ensure the...
A quick guide to transactional email marketing for your business
Not all marketing emails serve the same purpose. Some are designed to pitch an offer or product (more on promotional emails here). Others are more...
A quick guide to relational email marketing for your business
Email is the prime tool for building a relationship with a customer over time, but it takes more than blasting subscribers with deals and offers...
A quick guide to promotional email marketing for your business
There are multiple approaches to writing a marketing email. One of the most recognizable strategies is the promotional email. Promotional emails are...
Email Marketing Costs Too High? 4 Easy Ways to Save Money
Keeping your costs low is a good principle. Right now, doing so can mean continuing to fight another day, or having to close up shop. For...
Now More Than Ever, it is Critical to Keep Communication Channels Open
We’ve streamlined our process If you haven’t heard already, we are giving free access to those who wish to send COVID-19-related email newsletter....
Communication in a Crisis
What are you going to do? How many times have you answered that question over the last week? If you're like me, the answer has changed daily (and...
4 Ways to Save Time on Email Newsletters
Originally posted on Marketing AI Institute Nobody likes to realize they’re wasting their time. But some interesting statistics show that...
How to Growth Hack Your Email Subscriber List
In 2010, the term “growth hacking” was coined by Sean Ellis, founder and CEO of GrowthHackers. Growth hacking is a broad term that refers to...
