If you’re like most people, you probably subscribe to at least a few email newsletters each week. There are some email newsletters that you read on the regular, some that you never open and even a few you’ve opted out of completely. Email...
Marketing
Want to reach more people? Get familiar with these 3 types of marketing emails
Email marketing is one of the most accessible and efficient ways for small businesses to talk to their existing customers. But how do you ensure the email campaign you worked...
A quick guide to transactional email marketing for your business
Not all marketing emails serve the same purpose. Some are designed to pitch an offer or product (more on promotional emails here). Others are more utilitarian, serving as a...
A quick guide to relational email marketing for your business
Email is the prime tool for building a relationship with a customer over time, but it takes more than blasting subscribers with deals and offers every week to see results. Want...
A quick guide to promotional email marketing for your business
There are multiple approaches to writing a marketing email. One of the most recognizable strategies is the promotional email. Promotional emails are...
Email Marketing Costs Too High? 4 Easy Ways to Save Money
Keeping your costs low is a good principle. Right now, doing so can mean continuing to fight another day, or having to close up shop. For...
You Can Have Loyal Readers Just Like Morning Brew
Morning Brew has gained a large and loyal following for their daily newsletter. While their formula is quite simple, it’s not easy to execute. They...
This Is Why You Should Stop Doing Newsletters Manually
Originally posted on Marketing AI Institute website Most people have played darts, but have you ever played darts with a blindfold on? The odds are...
Email Benefits Guide: Four Email Newsletter Investments that Payoff
Let’s be honest, sending a company newsletter is a lot of work. You've got to manage the scheduling, provide good graphics and imagery, meet a...
Naylor and rasa.io Partner to Launch AI-Powered eNewsletters
We are excited to announce our most recent partnership with Naylor Association Solutions! In partnering with Naylor Association Solutions, we will...
3 Ways to Prevent Data Decay
Customer data in the digital age is extremely valuable. As marketing technologies advance, more companies are harnessing the data to personalize and...
3 Ways AI Can Improve Your Content Strategy
1 Automation: Optimize the Creative Process The tedious tasks that are a part of your everyday work life can often hinder your creativity. However,...
Informing the World About Artificial Intelligence for Associations and Our Recent Webinar
The concepts of Artificial Intelligence and how AI can be applied to real world scenarios in the association world are abstract to many people....