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More Engagement, Less Time: ASM Builds a Better Newsletter

More Engagement, Less Time: ASM Builds a Better Newsletter

by newrasa | Apr 9, 2019 | Artificial Intelligence, Associations, Case Study, Engagement, personalization

We began working with the American Society for Microbiology (ASM) in early 2018. ASM set out to achieve three primary goals when beginning our newsletter partnership: To increase newsletter engagement via open and click-through rates. To personalize newsletter content...

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