More Engagement, Less Time: ASM Builds a Better Newsletter

J

Back to the blog

We began working with the American Society for Microbiology (ASM) in early 2018. ASM set out to achieve three primary goals when beginning our newsletter partnership:

  1. To increase newsletter engagement via open and click-through rates.
  2. To personalize newsletter content through the use of artificial intelligence.
  3. To save production time as a result of automating content curation.

The Results

Janet Hedrick, Assistant Director of Membership Services at ASM, describes the impact of the rasa.io Smart Newsletter for ASM:

|

"We went with rasa.io because we wanted to increase engagement and provide our members with curated content using AI. We are now giving our members what they want to read, while at the same time saving 3-4 hours every week on newsletter curation."

|

"The rasa.io platform is impressive, increasing our open and click rates, driving traffic to our site and providing sophisticated analytics, and best of all, it’s easy to use."

Additional Benefits

It’s the ultimate goal from a marketing and communications standpoint to be able to interact with an audience on an individual level. ASM now achieves this goal with AI, and they also enjoy additional benefits that come along with leveraging rasa.io technology. That includes:

  • Additional traffic to the ASM website.
  • Insightful reports sharing the most popular topics among members.
  • Automatic infusion of ASM-developed content.
  • The latest, most important messages for members.
rasaio ASM Case Study

Are You Ready to Get Started?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.

Learn how you can build relationships and increase engagement with your audience through curated content.

Our users love to brag about the growth of their businesses.​

Start seeing better results by sending better emails.

Read more from the Pushing Send Blog!

The Impact of AI Email Marketing

When I first dipped my toes into email newsletters, I thought they were just a fancy way to send out promotions and updates. But, oh, how wrong I was! As someone who’s navigated the ups and downs of digital marketing, I’ve come to appreciate newsletters as much...

Read More

bots clicking in emails - rasaio marketing blog

What are email click bots? Is your click data in danger?

It seems simple: you put together an email campaign, send it out, and watch the click data pour in. You can count on the fact that the click data you are watching and analyzing (aggregate counts, percentages, WHO is clicking, heatmaps, etc.) is representative of a...

Read More