by Emily Dowd | Jun 23, 2020 | Pushing Send Podcast
Bill Macaitis In this episode, we welcome Bill Macaitis, a marketer who is committed to taking a customer-centric approach in everything that he does. Bill has led marketing at Slack, Zendesk, and Salesforce and he talks about how he has used email to authentically...
by Jen Larino | Jun 2, 2020 | AppSumo Display, Email Marketing, How-To use rasa.io
These days, you would be hard pressed to find an online marketer who isn’t familiar with HubSpot. The platform is a standard bearer for online marketing, blending customer relationship management and automated marketing tools. The platform can help you build a...
by Emily Dowd | May 12, 2020 | AppSumo Display, Email Marketing, How-To use rasa.io
If you send emails to large groups, chances are you’ve at least heard of Mailchimp, if not joined the hundreds of thousands of people who use it. The platform has set the standard for email marketing automation, allowing users to easily build, send and track...
by Emily Dowd | Apr 29, 2020 | Curation
When it comes to marketing your business, there’s a lot to think about. Why invest in content curation? Let’s talk through some of the benefits. First, it’s important that content curation should be a piece of a larger content marketing strategy. Still need to pull a...
by Emily Dowd | Apr 28, 2020 | Curation, Generic Selected
Content curation is a low-cost, efficient way to keep the conversation going with customers, but it’s easy to mess up. Keep these best practices in mind as you get started. DON’T overshare. The point of curation is to come up with content that is hand-picked for your...