Recent research on association membership recruitment has found that email has surpassed events and in-person meetings as the most used member recruitment channel, with 67% of associations using events to recruit members and 82% using email. Plus, social media is hot...

Have you ever opened an email and felt connected because it featured a real person and their story? If you’re a parent and see children who need a meal, it will draw you to the mission. Or, maybe you love dogs and can resonate with a volunteer’s story of finding...