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How to Collect First Party Data Through Email with AI
The digital marketing landscape is undergoing a seismic shift. As third-party cookie tracking crumbles under the weight of stricter privacy regulations, such as the General Data Protection Regulation (GDPR), a European Union regulation on information privacy in the...
What Is Content Personalization?
I still cringe thinking about my early campaigns. I used to blast the same email to our entire subscriber list of 50,000 people, convinced everyone would be interested if our product were good enough. The results? Dismal open rates, a growing number of unsubscribes,...
AMCs Case Study: How AI-Powered Newsletters Help AMCs Drive Association Growth
For many associations, reaching members with the right content while efficiently managing operations can be a difficult balance. Association Management Companies (AMCs) specialize in addressing these demands by overseeing the day-to-day operations of their association...