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How to Leverage Customer Intelligence with AI for Email Marketing
Email marketing has come a long way. It's no longer about mass blasts and crossed fingers. Now, marketers have various tools to create campaigns that connect with their target audience. The potential for success is significant, given that email marketing consistently...
How to Personalize Email Campaigns with Behavioral Marketing
Unopened emails? Low engagement? High bounce rates? Are your clients going cold on you? It might be time to revamp your email marketing personalization and spark a connection with subscribers. In 2024, people expect personalized communication from businesses. And with...
How Long Should an Email Newsletter Be?
If you’ve ever put together an email newsletter, chances are you’ve struggled with the age-old question, “How long should an email newsletter be?” Of course, the definitive answer is that an email newsletter should be as long as necessary, but the ideal length will...