Doug Walner and Renee Bigelow from Align
Align helps manage the higher level strategic goals of organizations. The recipients of their newsletter are eager to receive high quality content. With rasa.io, they can provide it for them in a smart and easy way.
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The Ultimate Publisher’s Guide to Email Marketing Through Newsletters
Publishers who fail to embrace newsletters as part of their marketing strategy are stuck in the past. Email newsletters are old-school, but they remain indispensable for engaging audiences, driving traffic, and fostering brand loyalty. While social media platforms and...
What Is Content Personalization?
I still cringe thinking about my early campaigns. I used to blast the same email to our entire subscriber list of 50,000 people, convinced everyone would be interested if our product were good enough. The results? Dismal open rates, a growing number of unsubscribes,...
How to Promote Your Email Newsletter on Your Higher Ed Website
Want to drive more email subscribers to your higher ed newsletter? As a key component of the marketing funnel, your website is a natural tool to help you do so. The best college websites and higher ed institutions attract email subscribers with eye-catching calls to...