Doug Walner and Renee Bigelow from Align

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HubSpot Just Made ChatGPT Actually Useful for CRM Analysis

HubSpot Just Made ChatGPT Actually Useful for CRM Analysis

Let me state for the record: I've been waiting for an integration like this for months. HubSpot recently launched the first CRM deep research connector with ChatGPT, and for once, an AI integration that actually delivers on its promise. Here's what's different:...

4 Elements of an Effective Marketing Email Template

4 Elements of an Effective Marketing Email Template

You know that feeling when you open your inbox in the morning and see a deluge of unread emails, bad subject lines, and an overload of emojis, all vying for your attention? That’s how some of your email subscribers feel. When you're running an association or...

Re-Engaging Lost Members: What You Need to Know + 4 Tips

Re-Engaging Lost Members: What You Need to Know + 4 Tips

Associations and other membership organizations often focus on recruitment — and for good reason. Acquiring a new member is exciting and rewarding because it represents growth, trust, and fresh perspectives. The real challenge is keeping those members engaged over...