Are you losing your members’ attention because of your Engagement Gap?
What is the Engagement Gap?
The Engagement Gap is that extended time between your association’s enriching events, like conferences, when members are not as connected to your association as they have the potential to be. And unfortunately, most associations struggle to find a good reason to try to engage with members on a daily or weekly basis.
How can your bridge the gap and increase engagement with relevant information?
It is our mission at rasa.io to help associations bridge their Engagement Gaps. We help associations and other organizations engage their communities frequently. Just how do we at rasa.io help organizations engage their members? We compile the most authoritative news sources for a given industry, and funnel the most relevant news from those given sources to each individual member.
How does an association maintain member engagement with rasa.io?
Over time, as each of your members interacts with each consecutive email newsbrief, rasa.io’s Artificial Intelligence engine learns more about their individual interests, behaviors, and personalities, and the content delivered to them continues to intelligently evolve.
Ultimately, this leads to frequent engagement for each individual member, resulting in a virtuous cycle benefiting the member while creating intense brand loyalty to the organization. Your newsbrief becomes a platform for increased engagement and monetization as well as a tool you can use to also deliver your own important news and updates.
We deliver the news people want to read, and because of that, we see far above average email engagement rates. Many of our communities open their rasa.io emails at rates of over 40% and click at rates of over 10%. Because our associations know that their rasa.io emails are seeing that kind of engagement, they use rasa.io newsbriefs to deliver their own important content, news, and updates.
How can I learn more about rasa.io?
Watch our video about the Engagement Gap and learn more about how you can increase consistent member engagement with rasa.io. You can use rasa.io as a platform to deliver the content that members want to read. Once your members begin to engage with the content that you send, you can begin to use rasa.io’s analytics platform in order to gain insights to inform your own content strategy and continue to deliver the information your members want to read.
How can I learn more about Artificial Intelligence for associations?
If you are interested in learning more in general about tangible ways that your association can leverage AI to engage members in new ways, register for our upcoming webinar, on Tuesday, June 12 at 1pm CST.