Whoever owns the Voice of the Customer, owns the market
Our team at rasa.io is joining world-renowned business leader, John Spence, to deliver an action-packed educational webinar focused on how to understand and own the Voice of the Customer.
John Spence: Business thought leader and world renowned speaker
John Spence is known worldwide for his talent at making complex business challenges simple – awesomely simple. A key area of focus in John’s teachings is that a company must truly listen to the voice of the customer and deeply understand it, to own a market. Historically, gathering the insights necessary to understand the voice of the customer in depth, with breadth, and with high frequency, has been challenging.
Today, there are unprecedented opportunities to gain the necessary insights on a daily basis with both depth and breadth, and understand the voice of the customer like never before. The question now is, is your firm ready to listen?
Using AI to understand the voice of the customer
Our team at rasa.io is partnering with John to deliver this new educational program that combines his practical lessons on strategy and execution with the latest in cutting edge applications of Artificial Intelligence. Using AI, we can now understand the customer in ways that even the customer sometimes doesn’t notice. We can gather insights in a non-invasive and elegant way that is completely privacy-safe, and utilize those insights to better serve each and every customer in a unique way.
We can further utilize these insights to develop new products and services ahead of the competition and reach new opportunities faster. Experimentation and innovation requires a steady stream of new ideas and having deep and real time insights into the customer’s viewpoints, preferences and personalities, at scale, provides us all with a new paradigm to consider.
John is an author, business management consultant, executive trainer and speaker. He is recognized as one of the top 100 business thought leaders and one of the top 500 leadership development experts in the world.
I am a serial software entrepreneur. I have founded, scaled and sold several successful companies including Aptify, a worldwide leader in software for non-profits and member-based organizations. My team at rasa.io and I are focused on using Artificial Intelligence to “Better Inform the World”. We use AI to understand customers better than ever and use those insights to curate and personalize content in new ways. We are also able to share those insights with our clients using methods that are deeply informative while maintaining privacy safety.
In this webinar, John and I will discuss the John Spence Formula for Business Excellence, the Voice of the Customer, and how AI can be leveraged to better understand the Voice of the Customer than ever before.
John will explain why “extreme customer focus” is an essential strategy for creating a highly successful business and offer several suggestions for how to better connect with your customers. I will share how AI can be used to optimize customer engagement by gathering behavioral insights, and we will both share how to take action on the knowledge you gain.
AI: Made awesomely simple
Many people hear the words “artificial intelligence” and think complex and maybe even scary. John has made a career of “Making the Very Complex…Awesomely Simple”. In this webinar, we will do just that by breaking down how AI can make your life simpler and your customer experience better and more successful.
Image credit: johnspence.com/services