How to Collect First Party Data Through Email with AI
The digital marketing landscape is undergoing a seismic shift. As third-party cookie tracking crumbles under the weight of...
Is Your Email Marketing Strategy As Good As It Can Be?
Despite attempts by social media to take the crown, email marketing still reigns supreme as one of the most effective means for...
Association Event Follow-Up: 5 Top Strategies for Success
Leading up to your events, you likely invest significant time and resources into promoting these opportunities and encouraging...
7 AI Email Strategies Publishers Must Know
Email marketing has long been a cornerstone for businesses to connect with their audience, foster relationships, and drive...
How Videos in Email Newsletters Can Drive Engagement
Email marketing is one of many businesses' most cost-effective yet challenging strategies. While sending newsletters requires a...
The Ultimate Publisher’s Guide to Email Marketing Through Newsletters
Publishers who fail to embrace newsletters as part of their marketing strategy are stuck in the past. Email newsletters are...
What Is Content Personalization?
I still cringe thinking about my early campaigns. I used to blast the same email to our entire subscriber list of 50,000 people,...
How to Promote Your Email Newsletter on Your Higher Ed Website
Want to drive more email subscribers to your higher ed newsletter? As a key component of the marketing funnel, your website is a...
AMCs Case Study: How AI-Powered Newsletters Help AMCs Drive Association Growth
For many associations, reaching members with the right content while efficiently managing operations can be a difficult balance....