Email Testing 101: What is it And Why is it Crucial to Your Campaigns
Email was, is, and will likely remain one of the most lucrative marketing tools a company has at its fingertips. They require no in-person sales...
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Using Engagement Data to Personalize Communications for rasa.io and HubSpot
In HubSpot, you can create lists based on virtually any of your contact data: titles, roles, and engagement with your website. By using rasa.io,...
Everything You Need To Know About The Importance of A/B Testing Your Email Marketing Campaigns
Nowadays people are dealing with more and more emails than ever before. So how do you write marketing emails that cut through the clutter? A/B...
These Six Incredibly Useful Benefits of rasa.io Will Boost Your Engagement Almost Instantly
Regardless of the size of your organization, your specific industry, or your overall goals, keeping your audience engaged is crucial to long-term...
8 B2B Email Marketing Trends to Watch Out for in 2022 (Plus Tips)
This year's email marketing trends are all about personalization, simplicity, interaction, and the use of AI tools that allow you to track and analyze the behavior of your audience in order to optimize your email campaigns.
At Last, 6 Secrets To B2B Email Marketing
From perfectly-crafted cold emails to hyper-personalized newsletters, you have an opportunity to take your business to new heights in 2022 and beyond.
Six Innovative Ways to Leverage AI in Lead Nurturing
In this digital age, businesses constantly seek innovative ways to enhance their lead-nurturing strategies. Enter Artificial Intelligence (AI)....
Generative AI vs. Predictive AI: The Power of Intelligent Algorithms
When it comes to artificial intelligence (AI), two prominent branches have emerged: generative AI and predictive AI. These cutting-edge...
beehiiv vs. rasa.io: A Comparison
Read more of our newsletter tool comparisons here. From content creators and influencers to businesses and associations, email newsletters are an...
Email Newsletter Localization: What Is It and Why Is It Important?
English is the most spoken language in the world and being a universal language, it remains the linguistic common ground. According to recent...