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3 Habits of Associations That Are Thriving in the Digital Age
Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Today, they’re competing for attention against the likes of Google and Facebook. Members can access a flood of content for free online, which...
How to Keep Your Newest Members Happy
You’ve done the hard work of recruiting a new member and closing the deal. It was likely a team effort, with effective outreach by marketing, targeted recruitment and follow-up by membership and great experiences planned by events staff. But collecting dues from a new...
5 Ways to Improve Your Student Member Engagement Right Now
Associations that offer student memberships have the opportunity to capture new members at the start of their careers. According to Marketing General’s 2020 Membership Marketing Report, 51% of associations offer a student membership, but only 17% of those students on...
4 Questions to Refocus Your Peer-to-Peer Referral Strategy and Grow Membership
Member-get-a-member campaigns, where you ask current members to help recruit their contacts, can be an effective way to leverage the power of peer-to-peer referrals. Nearly 70% of associations say that word-of-mouth referrals get their organizations the most new...
Why It’s Time to Prioritize Your Association’s Volunteer Outreach
Not only are volunteers an integral part of most associations’ operational and strategic efforts, they are typically some of the most involved members. Getting more members involved in volunteering may be an overlooked tool to support member engagement, but it can be...
15 Ways to Take Your Newsletter to the Next Level
Your organization’s email newsletter is an incredibly valuable way to consistently engage your members. It's also an effective way to show them how you stay ahead of the important topics and news in your industry. It also provides an opportunity to associate your...