The Story Behind Four Emailers That Leveled Up with AI-Personalized Newsletters

We have customers in every field from health, sciences, medicine, law, engineering, therapy and wellness, design, HR and staffing, education, crypto, associations, and more.

Today, we’re looking at four amazing longtime users!

ASAE – “ASAE is the essential organization for association management, representing both organizations and individual association professionals. “

Professional Pricing Society – “The PPS mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world.”

Anise Consulting – “A management and technology accountant with a deep understanding of how Accounting Apps can be implemented and utilized effectively to improve workflow and surface information useful for telling the businesses story and for data-driven decisions.”

Association for Healthcare Food Service – “The premier organization for self-operated healthcare foodservice professionals.”

Read more about how sending an AI-powered newsletter helped boost their audience engagement and shave hours off their preparation time each week.

Bonus – listen and watch them talk about their experiences directly in their video testimonials! 

The Center for Association Leadership (ASAE) in Washington, D.C., represents more than 42,000 members who lead and manage more than 7,300 associations across the globe. ASAE and rasa.io partnered in 2018 to increase engagement for ASAE’s Associations Now Daily News, which boasts a circulation of 50,000 subscribers.

In her review, Julie Shoop, Chief Content Officer at ASAE, credits the platform for increasing member engagement by ensuring that the organization delivers a newsletter tailored to meet each subscriber’s needs and interests. Julie notes that by partnering with rasa.io, the organization eliminated the manual in-house process that it once used to create and send newsletters, resulting in increased efficiency. She also praises the support staff at rasa.io for always addressing the organization’s needs, from day-to-day troubleshooting to offering support for larger projects.

The Professional Pricing Society (PPS) is the leading worldwide pricing collaborative bringing together new and seasoned business professionals from all industries for learning, training, and networking. The organization has been using rasa.io for more than a year. In his video review, Dr. Michael Tatonetti, the organization’s Vice President, says that rasa.io has given the company an easy and quick way to curate content for its newsletters without the burden of creating that content in-house.

Using curated content from rasa.io, PPS has achieved its marketing objectives by providing members with great content and coupling it with the promotion of upcoming conferences and digital education offerings, driving sales. As a result, Michael says that the organization’s open and click rates have increased.

Heather Smith, Founder of Anise Consulting, runs an accounting practice and training business that focuses on accounting technology. She has been producing an accounting technology newsletter using rasa.io since 2019. She says that her subscribers love the newsletter, and she points to her high open rates and the many subscriber comments that it is the best resource for accounting technology.

She points to the platform’s ease of use as another plus, particularly the ability to create a graphically stunning newsletter that produces results. Best of all, she says that by having access to all of the curated content provided by rasa.io, she has been able to bring her career to the next level by being more well-informed about current trends in accounting technology. By gathering relevant, recent content from around the web, rasa.io can do relatively quickly what Heather says would take her hundreds of hours.

The Association for Healthcare Foodservice (AHF) is a nonprofit organization for self-operated food management professionals in healthcare and senior dining. AHF has a robust membership of professionals and vendors working in the self-operated foodservice industry.

Leah Riley, Executive Director at AHF, says that the organization has used the rasa.io platform for two years. According to Leah, the organization efficiently produces newsletters for its members each week using rasa.io. In addition to choosing articles from the rasa.io database, the company curates articles of its own and manages sponsor advertisements. The organization has also opened up a whole new income stream through its newsletters.

If you’d like to see more video testimonials from a radio host, a bank, a nonprofit supporting startups, and a marketing agency, click here.

If you’d like to see more videos from some association tech companies, click here.