The Company That Associations Trust Most, Trusts rasa.io to Help Clients Move Upward, Onward, and Forward

The Association Partner is a company that helps associations generate massive amounts of non-dues revenue through advertising sales, sponsorships, corporate partnerships, strategic alliances, and more.

The Association Partner works with its clients to cultivate long-term relationships through innovative solutions that connect association members with key industry suppliers, trade professionals with industry thought leaders, and the association itself with future industry leaders. All of this is done with the central goal of propelling the association forward.

You might think The Association Partner’s client base would benefit from the AI-generated personalized email newsletters rasa.io provides to countless organizations and associations. Well, The Association Partner had the same thought, and the marriage was successful. However, you don’t have to take our word for it.

Read on to find out how rasa.io is helping The Association Partner fulfill its mission to help its clients move upward, onward, and forward.

ASSOCIATION

Case Aldridge

Director of Business Development at The Association Partner

“The experience has just been top-notch, and the staff is absolutely incredible,” Case said of rasa.io. “We really can’t thank you guys enough for the work you do every day.”

Case Aldridge knows a thing or two about fostering solid relationships. A graduate of the University of North Carolina, Chapel Hill, with a bachelor’s degree in political science and government, Case began his career as the Business Development Director at Eventplicity, Inc. before joining the team at The Association Partner in October 2019 as the company’s Association and Corporation Engagement Manager. In February 2021, Case was named Director of Business Development.

Case says that the company has been managing two separate newsletters over the last few years on behalf of trade association clients.

“The experience has just been top-notch, and the staff is absolutely incredible,” Case said of rasa.io. “We really can’t thank you guys enough for the work you do every day.”

Regarding overall success, Case says it has been liked night and day compared to the newsletters they sent out before using rasa.io. He explains that the open rates and engagement on the newsletters that the company manages using the rasa.io platform are much higher than ever before.

Case credits the personalized content curation using rasa.io’s AI tools for this great success.

“We are getting feedback from recipients telling us that the content is exactly what they are looking for,” says Case. “We don’t need an editor to decide what content is relevant to us because rasa.io puts that power right back into the hands of the people who receive and interact with the content. Partnering with rasa.io has just been a great decision across the board.”

ASSOCIATION

Drew Jasinski

Director of Sales at The Association Partner

“The platform has played a significant role in the growth of our company, allowing us to capitalize on revenue generation while offering new and unique opportunities for our advertisers.”

Drew Jasinski echoes many of Case’s sentiments regarding The Association Partner’s association with rasa.io, and, like his colleague, Drew has his finger on the pulse of successful association marketing. He holds a BA from the University of Florida and an MBA in marketing from Central Michigan University. Drew spent eight years at Naylor, Inc. as an account executive, sales manager, and group publisher and more than six years as a sales manager at Infinite Energy. Today, Drew serves as The Association Partner’s Director of Sales.

For Drew, the decision to offer rasa.io to his company’s clients was simple.

“We chose rasa.io as a valuable tool in our arsenal to provide our association partners because it allows them to deliver real and relevant content to their members through thousands of trusted sources across numerous industries,” Drew explains. “The platform has played a significant role in the growth of our company, allowing us to capitalize on revenue generation while offering new and unique opportunities for our advertisers.”

Drew says that rasa.io provides unparalleled customer experience and would recommend rasa.io to anyone looking to increase engagement with their audience.

The Association Partner and rasa.io: The Perfect Match

The team at The Association Partner recognizes the value of email newsletters as a marketing and ad revenue tool. They also acknowledge that hyper-personalized newsletters like the ones generated using the rasa.io platform can boost that value. That’s why when it comes to helping their clients deliver the right association email newsletter, they turn to rasa.io.

It is, as they say, a match made in heaven.

You see, The Association Partner is committed to helping associations grow. They do this by helping their clients to build engagement, satisfy corporate partners, and increase revenue.

The Association Partner combines passion, belief, the ability to convey a powerful sales story, and a professionally persistent sales mentality and approach to achieve the sales results its partners desire. The Association Partner team sells for, trains, consults with, and provides ongoing coaching to its partners for their sales efforts and initiatives to ensure they will be leaders in their respective markets for years to come.

While we may be a bit biased, we can’t think of a better way to make that happen than with personalized association newsletters sent through rasa.io, and it’s clear that the team at The Association Partner agrees.

Our users love to brag about the growth of their businesses.

Start seeing better results by sending better emails.

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