AMA Case Study: Marketers Using AI-Powered Newsletters

Aug 1, 2019

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All of us at rasa.io are particularly excited to share the results associated with the adoption of the rasa.io AI-powered newsletter platform by the American Marketing Association, which provides a community for marketers across the globe.

AMA sought a way to engage their 100,000+ email subscribers on a regular basis. They began using rasa.io in order to deliver a daily marketing email quickly and easily. The adoption of rasa.io has helped the AMA engage their subscribers on a regular basis by keeping them up to date with the latest marketing news and involved with the organization.

 

From David Klein, AMA Chief Content Officer

“We’ve loved the opportunity to combine AMA.org content with relevant posts from around the web in a way that’s personalized to the reader’s interests. We previously created each newsletter from scratch, which meant we could only release one per week. Now we can offer subscribers content Monday through Friday.”

News Personalization

Using rasa.io newsletter analytics and AI-powered personalization, the AMA is able to deliver individualized subject lines and newsletter formats that are most likely to spark their subscriber’s interests and keep them engaged for the long-term.

Most importantly, AMA.org has been the most clicked news source within the newsletter, so the newsletter is driving significant increases in website traffic. The numbers speak for themselves since their marketing newsletter has a 42% monthly engagement rate that far surpasses industry standards.

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