AI for member engagement
Every time you engage with your social media platforms, they become a little better at understanding what you want to see, which affects the content that they present to you. Of course it is no coincidence that the product you were recently searching for via Google is being advertised at the top of your Facebook feed and pictured at the top of your Instagram!
Facebook, for example, has become an expert on you because of its application of artificial intelligence. What does that mean? AI leverages complex algorithms to sort through your engagement behavior in order to decide what you will find most interesting to present next in your feed. As an experiment, scroll through your feed for a minute. Now try sorting it by “Most Recent”. Which made for a more compelling read? This is in large part why Facebook still has over one billion active users even after all of these years; they have perfected the game of engagement.
AI isn’t just for social media
There are numerous applications of AI these days. Approachable applications of AI. Applications of AI which will allow you to engage your members on a completely different level. Have you considered what throwing artificial intelligence into the mix will do?
At rasa.io we use AI to perfect the content that our clients’ members receive. In a world with an overabundance of content, we help members sort through the noise and get connected with the articles, blogs, news and stories that are actually relevant to them. Learn about how rasa.io can begin to use artificial intelligence to deliver your members the content they want to read and increase your member engagement.
3 ways AI nurtures member engagement: