3 Ways AI Increases Engagement

AI for member engagement

Every time you engage with your social media platforms, they become a little better at understanding what you want to see, which affects the content that they present to you. So, it is no coincidence that the product you were recently searching for via Google is being advertised at the top of your Facebook feed and pictured at the top of your Instagram.

For example, Facebook has become an expert on you because of its application of artificial intelligence. But what does that mean? AI leverages complex algorithms to sort through your engagement behavior in order to decide what you will find most interesting to present next in your feed.

As an experiment, scroll through your Facebook feed for a minute. Now try sorting it by “Most Recent.” Which gave you a more compelling read? This is in large part why Facebook still has over one billion active users after all these years. They have perfected the game of engagement.

AI isn’t just for social media

There are numerous applications of AI these days. There are even approachable applications of AI that will enable you to engage your members on a completely different level. So have you considered what throwing artificial intelligence into the mix will do for you?

At rasa.io, we use AI to perfect the content that our client’s members receive. In a world with an overabundance of content, we help members sort through the noise and get connected with the articles, blogs, news and stories that are actually relevant to them. Learn how rasa.io uses artificial intelligence to deliver the content your members want to read and increase your member engagement.

How AI Nurtures Engagement: An Infographic

How AI Increases Engagement

Our users love to brag about the growth of their businesses.

Start seeing better results by sending better emails.

Read more from the Pushing Send Blog!

Is Marketing AI Taking Jobs

Is Marketing AI Taking Jobs?

Artificial Intelligence (AI) is a powerful tool that is rapidly transforming many industries, including marketing. Some people are concerned that...

Read More

Event Email Marketing Strategy: All You Need to Know

You have an idea for an event, but how do you get people to attend it?  If you already have an email list, incorporating event email marketing into your communication strategy is an excellent start. You can use promotional emails, email newsletters, or drip...

Read More

Is Marketing AI Taking Jobs

Is Marketing AI Taking Jobs?

Artificial Intelligence (AI) is a powerful tool that is rapidly transforming many industries, including marketing. Some people are concerned that AI is taking over jobs and will eventually lead to widespread employment cuts in the marketing industry, which is...

Read More

The Newsletter Naming Blueprint

The Newsletter Naming Blueprint: Steps to Success

In the ever-evolving world of email marketing, where newsletters are the linchpin connecting brands with their audiences, the art of naming these digital publications stands as a critical and often underestimated facet of success. This article takes you on an...

Read More

How to Choose the Right Email Newsletter Image Size

How to Choose the Right Email Newsletter Image Size

It is an indisputable fact that email newsletters have become the lifeblood of many organizations and associations, particularly when it comes to engaging members and continuing to foster growth. For example, Nonprofit Tech for Good, a digital marketing and...

Read More

AI in Media and Publishing A New Era of Transformation

AI in Media and Publishing: A New Era of Transformation

Artificial intelligence (AI) is transforming the media and publishing industry in many new and exciting ways. From automating mundane tasks to personalizing reader experiences and uncovering deep insights, AI is poised to become a potent catalyst for industry...

Read More