Our most recent case study: The American Marketing Association
All of us at rasa.io are excited to share our newest case study. This one features the American Marketing Association, which provides a community for marketers across the globe. AMA needed a way to engage their 100,000+ email subscribers on a regular basis and they began using rasa.io in order to deliver a daily marketing email, quickly and easily. rasa.io helps AMA engage their subscribers on a regular basis, keep them up to date with the latest marketing news, and keep them involved with the organization.
From David Klein, AMA Chief Content Officer
“We’ve loved the opportunity to combine AMA.org content with relevant posts from around the web in a way that’s personalized to the reader’s interests…We previously created each newsletter from scratch which meant we could only release one per week. Now we can offer subscribers content Monday through Friday.”
Using rasa.io newsletter analytics and AI-powered personalization, AMA is able to deliver individualized subject lines and newsletter formats that are most likely to peak their subscribers’ interests and keep them engaged for the long-term. Most importantly, AMA.org has been the most clicked news source within the newsletter, so the newsletter is driving significant increases in website traffic. And the numbers speak for themselves: their marketing newsletter has a 42% monthly engagement rate, far surpassing industry standards.
Our upcoming AMA / rasa.io webinar
Do you want to learn more about how AMA leverages AI to send personalized news? Sign up for AMA / rasa.io webinar on Thursday, August 8th at noon CST.