John Spence: World-renowned business speaker, thought-leader, and consultant
While the majority of our clients are associations, today we are excited to post about the success of one of our business influencer clients: a world-renowned speaker, thought-leader, and consultant in the business world, John Spence.
Our partnership with Spence is rather unique. His rasa.io newsbrief primarily consists of the articles that he – and some of his peers in the business influencer space – Tweet out to their followers, in addition to posts from The John Spence Achieving Business Excellence blog. Our rasa.io Artificial Intelligence automatically compiles the content that Spence determines to be relevant to his community, and then our AI individualizes the articles in each email based upon subscriber interests.
Spence explains the value of his rasa.io newsbrief
John Spence and his marketing team have been enthusiastic about the value our newsbrief provides their community of subscribers from the very beginning; Spence describes that value in his own words:
“I have already had several people tell me that they love the newsletter and that the content is fantastic, which is especially cool because the AI is custom generating content for each reader. Also, I love it because it is hands off, I set the parameters, it knows where to pull from, and the AI only puts up articles that I know will be of value to the readers. I know that I’m not wasting my readers’ time, and that they will find value in everything I send to them.
My rasa.io newsbrief content represents my individual brand and the way I believe in doing business; the product allows me to automatically distribute these important articles, along with my self-published content – all personalized for each member of my community – on a regular basis.
The [engagement level] has exceeded my expectations: 40% of my subscribers open our rasa.io emails. Beyond that, for the group we have gathered the most Artificial Intelligence information on, our open rate is about 60%. It feels great to know that the training, education, and business research resources I am passing to my followers are being used to help them grow.”
Deliver the value of automated AI to your community
We are passionate about using AI to filter through the noise and deliver authoritative content that is of tangible value to our customers’ communities. What’s more, is that our personalization comes at no additional time cost to our customers’ teams. Instead of spending their time hand-segmenting emails, our customers spend their time reviewing the user insights they gain from our analytics dashboard. They can use those insights to develop their own internal content plans to achieve optimal value for their readers.
Learn more about how rasa.io can help you to personalize content with AI and automatically disemminate your valuable internal content to your readers.
Our upcoming webinar
If you are interested in learning about how you can do a better job of promoting your own internal content, register for our upcoming webinar: Promote Your Content Effectively to Drive Member Engagement.